Kellyco Metal Detectors Goes Pink With ‘Inspect & Detect’ Promotion to Benefit American Cancer Society & Breast Cancer Awareness

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Worldwide Promotion Benefits American Cancer Society of Central Florida

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'Inspect & Detect' isn't just for Metal Detecting and Treasure Hunting...

Kellyco Metal Detectors, the world’s oldest and largest metal detector retailer, today announced a digital promotion and public awareness campaign entitled “Inspect & Detect”, calling on public support for early inspection and detection of breast cancer coinciding with National Breast Cancer Awareness month. The campaign will be promoted through various Kellyco digital assets, including email marketing, social media and an online “pink out”, or pink visual takeover of the KellycoDetectors.com web site.

As a reminder to stay vigilant in the fight against breast cancer, from Friday, October 4 through Monday October 7, 2013, a percentage of all sales made through KellycoDetectors.com will be donated to the American Cancer Society Central Florida Area to help in the early detection and prevention of breast cancer.

“Inspect and detect doesn’t just apply to the hobby of treasure hunting and metal detecting,” said Daryl Logullo, Director of Ecommerce & Marketing of Kellyco. “For over 100 years, the American Cancer Society has been relentless at finding a cure for cancer and I’m proud that Kellyco is supporting such an important cause.”

This is Kellyco’s first year at raising awareness for the fight against breast cancer. To engage further support and awareness of the campaign, Kellyco will harness Facebook and Twitter to raise awareness and drive visitors and sales to benefit the campaign, while celebrating survivorship and honoring and remembering the women and men who have lost their fight with breast cancer.

Kellyco also has recently introduced the Duck Commander® line of outdoor apparel to their showroom shelves from the popular A&E television show Duck Dynasty, including pink t-shirts and visors, available for purchase to show support for breast cancer awareness.

About Kellyco Metal Detectors
Based in Winter Springs, Florida, Kellyco Metal Detectors helps hobbyists and enthusiasts search for artifacts, relics, gold and other buried treasures on land and in sea. Kellyco ranks in the Internet Retailer Top 500 for 2013 as one of the largest U.S. retail web sites based on annual online revenue. The company is ranked in Orlando Business Journal’s 2013 Golden 100 Top Privately Held Companies in Central Florida.

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Daryl Logullo

Daryl Logullo
@KellycoDetector
since: 05/2009
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