Recent studies show that online searches for auto repair and maintenance have grown 66 percent in the past three years, and have even surpassed growth in car and truck searches by 8 percent in the past year alone.
Waltham, MA (PRWEB) October 07, 2013
DealerRater, the world’s premier car dealer review web site, today announced that Ryan Leslie, DealerRater’s Director of Dealer Reputation Strategy, will share insights on formulating a rock- solid process for collecting and leveraging valuable content from dealer service customers in his session titled “Make Your Service Drive Reviews Drive Service,” Tuesday, October 15, at 1 pm, at the 15th Digital Dealer Convention and Exposition, in Las Vegas, Nevada.
“More than ever before consumers are turning to the Web for their vehicle service needs. Recent studies show that online searches for auto repair and maintenance have grown 66 percent in the past three years, and have even surpassed growth in car and truck searches by 8 percent in the past year alone,” said Leslie. “With telling statistics like these, it is essential for today’s dealership to put the service back in the service drive and cultivate service-related reviews that will, in turn, drive more customers to their service drive,” Leslie added.
Workshop attendees will hear first-hand how dealers across the country are employing reputation-leveraging strategies, letting their service customers do the talking to capture the attention of even more customers. They will also learn the five key tips for a successful service review strategy, gained from research and extensive interviews with top tier dealers.
The key takeaway points dealers will learn from attending Leslie’s session are:
- How to apply techniques for adopting a review-based culture at the service drive and ensuring employee buy-in regarding service reviews.
- Specific and proven tips for building real, credible service reviews that stick as well as proven dealer techniques for maintaining and strengthening online brand as it relates to service.
- How to formulate online marketing approaches to promote positive online brand with prospective customers and enable service staff to book more appointments.
- How to apply tested and proven dealer tactics that will enable service customers to be the biggest advertising and marketing component for a dealership’s service drive.
As DealerRater’s Director of Dealer Reputation Strategy, Ryan Leslie is passionate about real reputation management for dealerships. An active participant in industry education, he’s always excited to share best practices compiled from 10 years of helping the best dealers differentiate themselves and their employees from the rest in an industry that is often maligned.
With its unparalleled volume of dealer reviews approaching 1.2 million, 26 percent of all franchised dealers in the U.S. have embraced DealerRater and its award-winning Certified Dealer Program as a critical component of their online reputation management efforts.
For more information, visit http://www.DealerRater.com, call 800-266-9455, or visit DealerRater at booth #726 at the 15th Digital Dealer Conference and Exhibition, October 15-17, 2013, in Las Vegas, Nevada.
DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s #1 online resource for anyone seeking trusted third-party information on automobile dealerships. DealerRater features nearly 41,000 U.S. and Canadian car dealers, more than 1,000,000 consumer reviews and over 1 million cars for sale. DealerRater attracts more than 9.5 million consumers every year who visit the site to search for car dealerships, read reviews, write their own descriptive reviews, and find car deals – all for free.
In addition, DealerRater offers qualified car dealers a Certified Dealer Program as a reputation management tool to help them grow their online presence and achieve higher SEO rankings across the Web. Today, nearly 4,700 dealers are members of the award-winning DealerRater® Certified Dealer Program. DealerRater is proud to have earned the #137 position on the 2012 Inc. 500 list, an exclusive ranking of the fastest-growing private companies in the United States. DealerRater was also recently awarded a Technology Leadership Award from Dealer Marketing Magazine and a “Top Rated” Reputation Management award in the fourth annual DrivingSales Dealer Satisfaction Awards. For more information, visit http://www.DealerRater.com or call 800-266-9455.