London, UK (PRWEB) October 04, 2013
Presently, more and more telecom operators worldwide tend to deliver mobile broadband/internet services in order to balance the saturated growth in their traditional offerings such as SMS and voice services. Management, optimization and monetization of network and available resources are the key challenges faced by the operators today. Monetization of increased data usage brings new opportunities for the telecom carriers to enhance their relationship with the existing customers and also to attract new customers.
In 2012, the world mobile data traffic stood at 0.9 Exabytes per month. It is expected to reach 11.2 Exabytes per month by 2017. APAC is likely to make the largest contribution to the global data traffic (nearly 47% of the total data traffic in 2017). Smartphones are expected to remain the most popular device to access mobile internet services.
Insightful research report “Global Mobile Data Monetization Strategies for Telcos 2013” worked out by WiseStrokes has been recently published by Market Publishers Ltd.
Title: Global Mobile Data Monetization Strategies for Telcos 2013
Published: September, 2013
Price: US$ 2,995.00
The report examines the existing mobile broadband market scenario and also analyzes the key factors boosting mobile broadband adoption. It reviews the challenges faced by the telcos, and contains comprehensive country-market analyses. The research study uncovers statistics related to mobile app user count, data traffic share by device type, region and service for the 2012-2016 period with forecasts to 2017. The report provides snapshots of the major data monetization strategies, which can be adopted by telcos for mobile video, games, banking, advertising as well as social networking. The study also presents findings on mobile data plan adoption, behaviour and smartphone usage trends across various age groups in South Africa, Indonesia, Malaysia, the UAE and Brazil.
- Overview of fixed and mobile broadband market.
- Review of the mobile data services offerings.
- Vital information on the monetization of data services offerings.
- Insights into the mobile network and its monetization.
- Analysis of the challenges of data monetization.
- Review of the pricing approaches to monetize the data.
- Forecasts for the key regional markets.
More in-demand research reports by the publisher can be found at WiseStrokes page.