Loyalty 360, Aginity Present: Big Data-Black Gold or Big Mess?

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Aginity will conduct a webinar that reviews the omnipresent topic of Big Data and how companies can use it to maximize and optimize their customer engagement proposition. Attendees will learn how to successfully make Big Data work for them and build a roadmap for expansion.

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I’m looking forward to unpacking and examining the ways one of the world’s most complicated and connected companies are using data to make communications and customer experiences more personal and impactful.

As the noise around Big Data, Big Math and Big Analytics continues to amplify, determining which analytics solution will move the needle for your business can be overwhelming. Further, the increasing stress placed on CMOs and IT departments can make this huge task even more daunting. That’s why speed to action is so vital but seems so impossible.

So how can companies make Big Data work for them?

On October 15 at 1 p.m. EDT, Loyalty 360 will host a webinar titled, “Big Data- Black Gold or Big Mess?” which will be presented by Aginity.

During this webinar, attendees will learn:

  •     How a powerful Big Data customer data warehouse can be deployed in 90 days or less
  •     How new data sources can be captured and acted upon in hours versus days
  •     How to increase IT and Data Science team productivity by five-fold
  •     How business users can act on Big Data Insight with limited IT intervention
  •     How this rapid speed to insight and customer engagement can dramatically move the needle

Mike Blyth, Executive Vice President of Aginity, will be the featured webinar speaker. Blyth will explain how Aginity’s Customer Insight Appliance can help businesses overcome siloed data, analytic immaturity, and the inability of analytic systems to effectively connect to marketing execution and media channels. “Big Data only lives up to the hype if you can make it actionable,” said Blyth. “I’m looking forward to unpacking and examining the ways one of the world’s most complicated and connected companies are using data to make communications and customer experiences more personal and impactful.”

“The challenge with data is one of overuse,” shared Mark Johnson, CEO and CMO of Loyalty 360 – The Loyalty Marketer’s Association. “The technology and acronym jungle have created a marketer’s paradox where more is not always better. Yet with some simple, tailored, and progressive processes marketing can take the banal data topic and create actionable insight that can be grown to enhance the efficacy of the brand.” Marketers are invited to join Loyalty 360 and Aginity on Oct. 15 at 1:00 p.m. EDT to learn how Big Data can help improve brand profitability. For more information, please visit: http://loyalty360.org/conferences/event/big-data-black-gold-or-big-mess

About Loyalty 360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. For more information, visit loyalty360.org.

About Aginity
Aginity is a leading customer intelligence company combining experience in big data, big math and marketing sciences to build and deploy customer analytic solutions that enable customer intimacy at scale. Aginity helps its clients build meaningful relationships with their customers and take profitable action based on deep customer insight.

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Erin Raese
Loyalty 360
+1 (513) 800-0360 130
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