Kids II® Gets Even More Social, Joins Instagram

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The next generation leader of baby products, Kids II® joined Instagram, creating yet another venue for the company to build a stronger relationship with customers and employees.

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We love sharing who we are and what we do with our customers, employees and corporate partners.

This past summer, Kids II®, one of the world's fastest growing baby product companies joined Instagram – its fourth social media platform. Kids II considers Instagram another venue to creatively share its inner-workings, while also providing customers and employees the opportunity to build a stronger relationship with the company. Via Instagram, Kids II plans to offer a more comprehensive, big picture look at the corporate culture and processes that make the company a success.

Kids II has long been interacting with fans on several social media platforms, including Facebook, Twitter, Pinterest, and You Tube. On Instagram, Kids II posts images of corporate events, their creatively designed offices, behind-the-scenes looks at photo shoots, and more.

"We love sharing who we are and what we do with our customers, employees and corporate partners," said Tara King, Director of Corporate Communications.

Beyond Instagram, Kids II has been busy with community events, team builders, and new products.

"We’ve been growing a lot. We’re always launching new products and improving upon our older ones. On average, we launch 100 new products a year. Kids II has registered 20% annual growth since 2009," commented King.

Currently, the company designs, markets and distributes more than 400 unique infant and baby products including baby gear by Ingenuity™, toys from Baby Einstein™, blankets by Taggies™, and character-themed entertainers from Disney Baby™. Kids II has a 40-year history of developing industry-changing innovations for families across the globe

Kids II can be found on Instagram at For more information on Kids II or to find their other social media profiles, visit their website.

In addition to Ingenuity™, Disney Baby™, Baby Einstein™, and Taggies™, the other three brands under the Kids II corporate umbrella are Bright Starts™, Comfort & Harmony™, and Oball™.

"We’re proud of our Kids II company, the products we create, and the people who work in it," said King.

About Kids II®, Inc.

Kids II has been inventing and reinventing baby and infant toys and gear for more than 40 years and has quickly become one of the world’s fastest growing baby product companies. Headquartered in Atlanta, Kids II spans globally with operations in six continents serving customers in more than 70 countries. Driven by innovation, design and a comprehensive brand portfolio, Kids II is the next generation leader of baby and infant products.

Kids II designs, markets and distributes more than 400 unique baby and infant products, selling more than 22.8 million items per year. On average, it launches 125 new products a year. Under its flagship brands, Kids II has produced more than 100 award-winning products.

The brand portfolio strength runs deep under the Kids II umbrella, which includes its signature brands Bright Starts™, InGenuity™ and Comfort & Harmony™, as well as licenses to design and manufacture products for Disney Baby™, Baby Einstein™, Oball™ and Taggies™.

Kids II’s international affiliate operations are located in Australia, Canada, Europe, China, Hong Kong, Japan, Mexico and South Africa. Visit

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Tara King
Kids II
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