AutoSoft, Inc., Adopts New Customer Relationship Model

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AutoSoft announces new customer relationship model and exciting changes.

In an effort to strengthen the relationship with its customer base, AutoSoft, Inc., a leader in development and sales of automotive dealership management system software, has opted to change its relationship with its independent distribution representatives.

For more than two decades, AutoSoft has used independent representatives to distribute its DMS product to small and mid-sized dealers in some regions of the United States and Canada. As the company has evolved, the internal account managers have assumed the sales and relationship management for a growing number of new accounts. AutoSoft is expanding the structure to create a direct sales and relationship model that will allow interaction directly with all customers — regardless of their geographic location.

“Our value proposition has remained constant since we were founded 25 years ago, which is to provide high-value, cost-effective, easy-to-use software and solutions for automotive dealers across the United States and Canada,” said Bryce Veon, President and CEO at AutoSoft, Inc. “While AutoSoft and our customers have appreciated the long-standing relationships with our independent distributors, we believe that we can best serve all of our customers by moving to a more direct and customer-focused model.”

The new customer relationship model will enable AutoSoft to build and maintain one-on-one relationships with all of its customers and deliver an even higher level of customer service. The change in distribution comes on the heels of other recent changes at the company, including a re-energized organizational structure with a new leadership team and reinvigorated product offerings, as well as several new products and service enhancements.

“Like AutoSoft, the majority of our customers are independent, privately-held businesses — so we understand their desire for flexibility, sensitivity to cost and need for a great product,” Veon says. “That is what we will deliver with this new customer relationship model.”

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Lisa Zgela
AutoSoft, Inc.
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