Ingenuity™ Prepares Parents for Life with Their New Baby, Recommends Ingenuity Washable Playard with Dream Centre™

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Ingenuity™ shares tips on preparing for life with a new baby in the house and recommends the Ingenuity Washable Playard with Dream Centre™.

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The Washable Playard is highly valuable because it serves more than one purpose.

Few soon-to-be-parents are completely ready for the challenges that a new baby brings. Among the many new tasks parents will learn to master, there is feeding, diaper changing, bathing, heating bottles, swaddling, burping, soothing, and helping baby sleep comfortably. Life with a new baby can be made a little easier with the Ingenuity Washable Playard with Dream Centre ™.

“The Washable Playard is highly valuable because it serves more than one purpose. It allows children to play or sleep in any room on a trip or even at grandma’s. It keeps baby safe and gives parents a break,” said Kyra Mitchell Lewis, Senior Marketing Communications Manager at Kids II®, the parent company of Ingenuity.

The Ingenuity Washable Playard comes with an elevated changing station enabling parents to comfortably change their newborn. This easily pivots out of the way when not in use. The Playard also features a storage station for diapers and wipes, a bassinet, and the Soothing Sounds Center with five melodies and three nature sounds.

The Playard is easy to fold and transport, too. Wheels help the Playard move from room to room.

Making life even easier, all fabric surfaces of the Ingenuity Washable Playard are completely washable. They can be completely removed and tossed into the washing machine. Everything unfastens in minutes by way of Velcro tabs at the outside corners and zippers inside, making it easy for the Playard to be clean. Parents can relax a little more knowing that baby’s Playard is free from dirt, germs, food spills, and more.

“Life will never be exactly the same as it was before baby comes along, but the reassurance is that life will start to feel normal again when parents become more confident and comfortable caring for their child,” said Lewis.

The Ingenuity Washable Playard with Dream Centre is available at Target.

Ingenuity is part of the Kids II brand family. The company designs, markets and distributes more than 400 unique baby and infant products, including products for some of the industry's most well-known brands including Bright Starts™, Ingenuity™, Comfort & Harmony™, Disney Baby™, Baby Einstein™, Oball™ and Taggies™.

About Ingenuity™
Ingenuity designs and develops the industry’s most intuitively-designed gear for babies, with a focus on smart, easy-to-use products that help parents adapt seamlessly to life with a baby. Every design is based on modern styling and technologically-savvy solutions that were designed with parenthood in mind. Ingenuity is part of the Kids II family of brands. Visit http://www.ingenuitybaby.com.

About Kids II®, Inc.
Kids II has been inventing and reinventing baby and infant toys and gear for more than 40 years and has quickly become one of the world’s fastest growing baby product companies. Headquartered in Atlanta, Kids II spans globally with operations in six continents serving customers in more than 70 countries. Driven by innovation, design and a comprehensive brand portfolio, Kids II is the next generation leader of baby and infant products.

Kids II designs, markets and distributes more than 400 unique baby and infant products, selling more than 22.8 million items per year. On average, it launches 125 new products a year. Under its flagship brands, Kids II has produced more than 100 award-winning products.

The brand portfolio strength runs deep under the Kids II umbrella, which includes its signature brands Bright Starts™, Ingenuity™ and Comfort & Harmony™, as well as licenses to design and manufacture products for Disney Baby™, Baby Einstein™, Oball™ and Taggies™.

Kids II’s international affiliate operations are located in Australia, Canada, Europe, China, Hong Kong, Japan, Mexico and South Africa. Visit http://www.kidsii.com.

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Hilary Barfield
Kids II
770.751.0442
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