October Half Term Press Release - Superbreak Mini Holidays Ltd

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Superbreak launch their biggest range of October Half Term Breaks providing an ideal last-chance getaway before the festive season.

October Half Term Breaks at Superbreak

Superbreak announces its largest ever range of October Half Term Breaks

As October half term approaches from 19th October to 3rd November 2013, short break specialists Superbreak have announced they are now offering their biggest range of breaks to date. Whilst gearing up for the undoubtable demand for attraction breaks, Superbreak are also offering everything from regional and London theatre breaks to UK dinner deals. For those wanting to go abroad, a fantastic range of flights and Eurostar packages are also available over October half term.

Superbreak understand that for many of its customers, October half term breaks offer a last chance to enjoy a short break with the family before the festive season kicks off. With this in mind, Superbreak have worked to ensure all of the breaks on offer provide excellent value and choice.

New products for October 2013 guarantee something the whole family can enjoy including a range of spooky Halloween festivities at many top UK attractions. These include Scarefest at Alton Towers, Fright Nights at Thorpe Park, Spooky Spectacular at West Midlands Safari Park and Boo at the ZSL London Zoo.

Couples can also take advantage of the fantastic range of Added Value breaks, where they can receive valuable little extras in their package such as dinner, afternoon tea, attraction entry and more. The 2 night Hallmark Hotel Derby package including afternoon tea and a £20 shopping voucher has proven to be a very popular choice with Superbreak customers.

Sales for theatre breaks this October half term are already encouraging with Matilda the Musical showing an annual growth of +40%. Figures show that customers are booking more family orientated shows (vs. big musicals like Jersey Boys and Wicked in 2012) with Matilda, Charlie and The Chocolate Factory and The Lion King being the most popular shows booked for half term to date. Superbreak’s theatre breaks can be packaged with over 280 London hotels, ensuring everyone can create their perfect London break.

As well as the ever-popular UK weekend breaks, Superbreak’s European product range continues to remain popular. Sales for mini-cruise breaks to Amsterdam and Bruges are already showing positive annual growth and Eurostar breaks are up a staggering +80% year on year. Superbreak are also currently offering their customers added extras with European breaks, including a free Seine River cruise with every Paris booking.

Chris Hagan, Head of Overseas, Transport and Ancillary at Superbreak said, ‘We’re very excited to have so much on offer this October half term. It has always been a busy time for us, but with so many fantastic UK attractions now hosting themed Halloween events, families have excellent choice. More and more people are also considering a European break during half term now too, which is great news for Superbreak’.

About Superbreak:

Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for city breaks UK and hotels throughout the UK. Superbreak is part of Holiday Break plc. Based in York, England, Superbreak specialises in booking weekend breaks in England in a range of 2-5 star hotel accommodation for the leisure traveller. Superbreak holds allocations of rooms at all hotels and can make bookings up to and on the day of departure.

With 5000 plus hotel partners in worldwide locations from hotels in Manchester to Brighton, from London to Paris and with great availability and rates for theatre breaks, events at The O2 arena, various popular attractions and national and international rail partners, Superbreak can offer an outstanding depth and breadth of UK and Overseas short break products.

For further information on Superbreak or on this PR, please contact:
Khalid Amin
Online Marketing Manager
Superbreak Mini-Holidays
Eboracum Way
YO31 7RE
(01904) 436043

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Khalid Amin
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since: 01/2011
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