Princeton, NJ (PRWEB) October 08, 2013
Today, IntegriChain, the leading provider of commerce optimization in the cloud, announced the general availability of DNA v4.0. This release launches a next generation order management application and end-to-end inventory analytics that deepen DNA’s focus on supplier product availability, distribution cost efficiency, and sales predictability.
Suppliers are struggling to balance product availability, investment in channel distribution, and visibility to downstream demand. Despite having access to growing amounts of customer data, they lack the daily business insights that could prevent lost sales, margin erosion, and forecast mistakes.
DNA Order Management is a real time application that provides suppliers a more automated and informed console through which to hold, edit, and release problematic orders. With the v4.0 release, DNA Order Management can now also function as an “intelligent pipe,” monitoring inbound orders for quality issues and inventory risks while tightly integrating with legacy order booking systems. It also includes contextual reports that put customer inventory and demand trends side by side with customer orders. Consequently, customer service teams can ensure that the right amount of product gets to the right place at the right time.
“Suppliers are continuously seeking tighter collaboration with their customers. But they need to free up human capital that is bogged down in manual, spreadsheet-driven tasks and unwieldy legacy applications,” said Josh Halpern, Executive Vice President and Co-founder of IntegriChain. “We’re helping them automate low value added tasks. And we’re taking the key ingredient in collaboration—forward supply chain visibility—and putting it at the fingertips of customer service reps and account managers.”
For more information on DNA v4.0 and the complete DNA suite, please visit http://www.integrichain.com.