Entrepreneurs and retailers are cashing in on the hottest crafting craze in years . . . a rare overnight sensation in the billion dollar toys and crafts industry.
Lancaster, Pa. (PRWEB) October 07, 2013
The Rainbow Loom® is currently Amazon.com’s #1 best seller in Toys & Games. At least 2 million Rainbow Looms have been sold over the last 3 years, and sales of another 1-2 million units are projected for Christmas 2013. Learning Express Toys called the Rainbow Loom its “Top Toy” of summer 2013, and Toys”R”Us has put Cra-Z-Loom™ on its “Fabulous 15 Hot Toy” list for Holiday 2013. Phenomenal demand for rubber band crafting products has drawn comparisons to previous children’s trends like Beanie Babies, Webkinz, and Silly Bandz.
Led by products like Rainbow Loom and Cra-Z-Loom, rubber band crafting has emerged as a major retail trend this holiday season. Millions of youngsters—and parents—are using the inexpensive plastic looms to turn brightly colored rubber bands into bracelets and other jewelry. A new book, Totally Awesome Rubber Band Jewelry, offers a how-to guide for using the popular new looms. Available just in time for Christmas, the book features unique designs and essential instructions for making the trendy accessories.
Totally Awesome Rubber Band Jewelry shows kids exactly how to use the new looms, with more than 200 full color photos, step-by-step instructions, and dozens of diagrams. It offers 12 original projects (not available anywhere else) for all the cool accessories that are fueling the fad, including bracelets, necklaces, body jewelry, hair accessories, and more. Totally Awesome Rubber Band Jewelry is published by Design Originals, an imprint of Fox Chapel Publishing.
“Every child needs Totally Awesome Rubber Band Jewelry to get the most out of their looms, and at $7.99 MSRP, it’s a terrific impulse buy” said Ray Wolf, director sales and business development at Fox Chapel Publishing. “The response to this book has been just phenomenal. Our first print run is flying out the door, and we’re already going back to press,” added Wolf.
MEDIA REPORTS ON THE RUBBER BAND JEWELRY CRAZE:
“An unexpected craze that is sweeping the nation . . . a rare overnight sensation in the billion dollar toys and crafts industry.”
—Today Show, August 15, 2013
“Entrepreneurs and retailers [are] cashing in on the hottest crafting craze in years. . . . a blockbuster seller this fall . . . selling like gangbusters.”
—Wall Street Journal, September 11, 2013
“Hundreds of thousands of youngsters—and parents—in the United States are using Rainbow Loom . . . In the past year, Rainbow Loom’s popularity has soared.”
—New York Times, August 31, 2013
ABOUT DESIGN ORIGINALS:
Design Originals crafts information for a hands-on world. We publish trendsetting how-to books about Zentangle®, parachute cord crafting, sewing, quilting, needlecrafts, paper arts, scrapbooking, memory crafts, altered art, jewelry making, and much more. Now an imprint of Fox Chapel Publishing, our books are full of creative ideas by innovative artists.
Design Originals, an imprint of Fox Chapel Publishing
Toll Free: 800-457-9112
1970 Broad Street, East Petersburg, PA 17520
Publicity Inquiries: Ed Kladky
Phone: 717-560-4703 ext. 129
Totally Awesome Rubber Band Jewelry
By Colleen Dorsey
Order code: DO5454
8.5” x 11”, 48 pages, soft cover, 220 color photographs