E-Commerce & Online Auctions in the US Industry Market Research Report from IBISWorld Has Been Updated

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Every year, more than 100 million Americans purchase goods from the online retail marketplace, one of the fastest-growing industries in the United States. For these reasons, industry research firm IBISWorld has updated a report on the E-Commerce & Online Auctions industry in its growing industry report collection.

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The rapidly growing industry will benefit from improving incomes and greater internet access.

Every year, more than 100 million Americans purchase goods from the online retail marketplace, one of the fastest-growing industries in the United States. Since the start of the decade, revenue generated by the E-Commerce and Online Auctions industry has grown at an exceptional rate, outperforming most retail industries. Despite the brief recession-induced slowdown in 2009, industry revenue is expected to increase at an average annual rate of 11.6% in the five years to 2013; revenue is forecast to increase 10.0% in 2013 to total $278.5 billion.

According to IBISWorld Industry Analyst Natalie Everett, “As online shopping becomes more popular, retailers are expanding the products they carry to include common household goods like CDs, DVDs, Blu-rays, books, clothing, footwear and even groceries.” Hard-to-find niche products or products that are no longer being produced have also found homes online. As product ranges have grown, so has the number of industry operators; the number of enterprises is estimated to grow at an average annual rate of 10.3% in the five years to 2013 to an estimated 119,280.

In the coming years, continued economic recovery is expected to contribute to the industry's strong growth. According to Everett, “Rising disposable income and employment will improve consumer sentiment, increasing consumers' likelihood to buy.” Additionally, broadband internet adoption will grow in the next five years, boosting consumer accessibility to online retailers. The E-Commerce and Online Auctions industry has a medium level of concentration, as small companies make up almost half of the market. Industry concentration has increased over the past five years due to merger and acquisition activity. The major companies in this industry include Amazon.com Inc. and eBay Inc.

For more information, visit IBISWorld’s Plastic Bottle Manufacturing in the US industry report page.

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IBISWorld industry Report Key Topics

The E-Commerce and Online Auctions industry encompasses retail businesses whose primary activity is selling goods online. The internet is the primary selling platform via either a retailer's online store or an auction site. Brick-and-mortar store operators that have also set up websites in conjunction with physical outlets are excluded from this report.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
Major Companies
Operating Conditions
Capital Intensity
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.

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Gavin Smith
IBISWorld
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