Los Angeles, CA (PRWEB) October 06, 2013
The Cookie, Cracker and Pasta Production industry benefited from an increase in demand for cookies and crackers over the past five years as per capita disposable income increased, which offset declines in pasta consumption. According to IBISWorld Industry Analyst Jeffrey Cohen, “As the price of wheat and sugar increased, many large and established industry producers have been able to pass on cost increases to consumers in the form of higher product prices, driving revenue growth.” However, many small- to medium-size companies were unable to pass on cost increases to consumers without severely damaging demand and either merged with larger companies or exited the industry, causing the number of enterprises to decrease at an average annual rate of 0.5% from 2008 to 2013 to 671. Overall, IBISWorld expects industry revenue to rise at an average rate of 1.7% per year over the five years to 2013 to total $23.5 billion; this includes anticipated revenue growth of 0.6% from 2012 to 2013.
In the past five years, the media linked foods with high sugar content to diabetes and other preventable diseases, causing consumers to be more aware of the negative health effects that can occur from eating too many cookies and crackers. Producers quickly adapted to changing consumer tastes by offering more healthy options, such as whole grain crackers and reduced calorie snack packs for cookies and crackers. Companies successfully charged a premium for these products because consumers perceived them to be of higher quality than generic brand products. The success of these healthier options raised demand for industry products, expanding profit.
The industry's prospects look bright, with faster revenue growth anticipated in the five years to 2018, compared with the previous five years. Forecast increases in per capita disposable income will drive demand for cookies and crackers. “Additionally, as the number of health-conscious consumers continues to grow, producers will introduce a greater variety of healthier product options for cookies and crackers, which will increase demand for industry products,” says Cohen. Furthermore, price increases for wheat are anticipated to provide an additional boost to industry revenue. As a result, revenue is projected to grow over the five years to 2018.
The Cookie, Cracker and Pasta Production industry has a moderate level of concentration. The major companies in this industry are Mondelez International and the Kellog Company. Concentration increased slightly over the past five years due to mergers and acquisitions among industry operators. For instance, the Kellogg Company acquired IndyBake Products LLC and Brownie Products Co., expanding the company's product offerings and market reach. Concentration also increased among the major players as smaller companies exited the industry during the recession. Smaller companies make up the majority of enterprises, with about 84.6% of companies employing fewer than 100 workers. Companies employing more than 500 workers only account for 7.8% of enterprises, but generate over 50.0% of industry revenue.
For more information, visit IBISWorld’s Cookie, Cracker and Pasta Production in the US industry report page.
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IBISWorld industry Report Key Topics
The Cookie, Cracker and Pasta Production industry produces cookies, crackers and pasta from purchased ingredients, such as flour, sugar, salt, seasoning, emulsifiers, flavorings, syrups, preservatives, gluten and food acids. The final products are then packaged and distributed to grocery wholesalers, supermarkets, specialty food stores and food service contractors.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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