Comply with the CFPB Guidelines for "Responsible Business Conduct" Using PerformLine's Compliance Technology

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PerformMatch™ compliance monitoring platform allows consumer finance marketers to easily abide with the CFPB bulletin on "Self-Policing, Self-Reporting, Remediation and Cooperation".

Continuing its mission to help marketers protect their brands through verifiable compliance monitoring and discovery technologies, PerformLine announced that its PerformMatch Compliance Monitoring solution can easily help marketers meet the Consumer Financial Protection Bureau’s new guidelines for "Responsible Business Conduct."

This summer the CFPB issued a bulletin (CFPB Bulletin 2013-06) titled "Responsible Business Conduct: Self-Policing, Self-Reporting, Remediation, and Cooperation." The bulletin advises those entities subject to its enforcement to follow four categories of responsible conduct: (1) proactively self-police for potential violations, (2) promptly self-report identified potential violations to the CFPB, (3) quickly and completely remediate the potential violations and the resulting harm, and (4) go above and beyond in cooperation with any CFPB investigation.

PerformLine provides that critical first line of defense for marketers looking to follow the CFPB’s guidelines on "responsible business conduct." Through the PerformMatch Compliance Monitoring Solution, marketers can proactively monitor their brands—easily and cost effectively—across all of their customer acquisition channels.

PerformMatch provides coverage of the four categories of conduct with:

  • Proactive monitoring of affiliates, aggregators, publishers with automated discovery and compliance monitoring of all consumer finance regulations.
  • Self-reporting with detailed reports and alerts that highlight critical compliance violations—in a format easy to forward to legal, marketing, the affiliate and the CFPB.
  • Remediation services that ensure that potential violations by channel partners are corrected.
  • Cooperation by making available an abundance of data and tools to help marketers go above and beyond in their cooperation with the CFPB.

The CFPB states that if a "party meaningfully engages in these activities, it may favorably affect the ultimate resolution of a Bureau enforcement investigation."

"With PerformMatch, consumer finance marketers can almost instantly begin to cooperate with the CFPB guidelines," stated PerformLine CEO Alex Baydin. "PerformMatch covers the four categories of conduct for marketers so they can focus on their core business at hand."

The PerformMatch platform has already found and reviewed over 18 Billion compliance observations to-date for clients, and several of the largest brands in mortgage, credit card and debt services already use PerformMatch to protect their brands. PerformLine clients are able to leverage the proprietary tools of the PerformMatch SaaS platform to ensure that any direct advertising, affiliate advertising and call center activity done on their behalf is compliant.

PerformMatch is an easy to implement SaaS solution that sits 100% in the Cloud and doesn’t require complex or expensive integrations – just one simple web interface to use.

Marketers interested in learning more can see David Morgan, Chief Revenue Officer of PerformLine, today at the American Fair Credit Council Annual Conference being held at The Venetian Hotel Las Vegas. Morgan will participate in the session "Compliance: Insight into the Compliance requirements on the Collections and Debt Settlement Industry and how it affects the way we do business today and in the future" being held today, October 7 at 1:45pm PT.

Companies interested in learning first-hand how PerformMatch can bring them up to code with the CFPB’s guidelines are invited to email sales(at)performline(dot)com to request a demo of the PeformMatch Platform. Those interested in learning more about any of the other elements of our suite of compliance services can also visit

About PerformLine

PerformLine develops and delivers the most advanced compliance monitoring services for marketers. Leading companies looking to optimize their businesses choose the PerformMatch™ SaaS platform to discover, monitor and enforce regulatory and brand compliance. PerformLine, Inc. is headquartered in Morristown, N.J. For more information about PerformLine and the PerformMatch compliance platform, visit or email sales(at)performline(dot)com.

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Claire Milazzo
since: 01/2009
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