Philippine Search Marketing Professionals Pays Tribute to Web Analysts as Unsung Heroes via Conference

Share Article

Internet marketing professionals and practitioners in the Philippines gather for an annual event that seeks to rekindle the spirit of Bayanihan through collaboratively helping each other develop and enhance their online data analysis skills through this half day event hosted by Cellcoversion and PPC Pinas.

This event is also a personal tribute to all the web data analysts and their related fields, who I think are some of the unsung heroes of successful online marketing campaigns.

Pay Per Click Pinas (PPC Pinas) wants to "step out of the class" and deviate from the usual one-way type of discussions that has become a standard in search and social media marketing, internet marketing and web analytics conferences in the country. It is in this light that the group will stage the first Analytics Anonymous: Online Marketing's Unsung Heroes on October 10 at Skylounge, Altiva Bldg. Cypress Towers Bldg., Taguig City.

Juanito Cell Jacela, PPC Manager of and founder of the PPC Pinas Group sees the need to have a bigger focus on local internet marketing professionals’ understanding of web analytics for Filipinos to be more globally competitive.

"We have already established annual events that cater to various online marketing initiatives but I noticed there is a lack in events that focused primarily on the use, organization and analysis of online web metrics," he stressed.

Analytics Anonymous is an offshoot of the successful 1st PPC Meetup, held last May on the same venue.

The event, just like the first one will be "fun, interactive and not just a one-way affair," said Jacela. He also explained that apart from its rich roster of resource speakers, the event will hugely rely on the audience’s questioning, participation and sharing. "This event is also my personal tribute to all web data analysts who I think are the unsung heroes of some of the most successful marketing campaigns to date," he shared.

Among the lectures to be presented include the following:

1.Formulating Actionable Insights (Sheila Dela Pena, an e-Commerce Web Analyst).
2.Introduction to a Systemized Analysis Process for Online Marketing (Mark Acsay - Director of Search in Xight Interactive).
3.Understanding Google Analytic’s Attribution Model (Marie LuMarie Lu - Online Marketing Manager of Wide-Out Workforces Inc).
4.Excel Tips and Tricks on How to Collate and Organize your Data (Nina Mission - SGS Paid Search Team).

All 50 slots of the Analytics Anonymous are taken. Jacela on the other hand invites interested individuals to join the group’s page via Facebook to participate in discussions and future updates on PPC, Analytics and related fields:

The first Analytics Anonymous is made possible with support from Qwikwire, (a payments service provider designed to help freelancers and online merchants to accept payments worldwide), SearchFuse, (platform that combines different SEO management, monitoring and reporting tool), SEOVil, (an SEM company from the Philippines),and, It is also held in cooperation with Web Analytics Philippines and SEO Organization Philippines.

For more details about the event visit us at

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Juanito Jacela Jr.

Cell Jacela
since: 01/2008
Follow >

Follow us on
Visit website