Harvey Water Softeners Releases Deep Sea Dive - Interactive, Colourful and Educational Scrolling Web Page With Facts About What Lurks Beneath the Surface of the Sea

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Deep Sea Dive features a creative use of a specialised web development method Parallax Scrolling to layer content in an interactive and engaging way for younger viewers. The piece scrolls down through levels of the ocean revealing facts about creatures that inhabit the depths.

Screenshot of Harvey Water Softeners Deep Sea Dive

Deep Sea Dive

“We enjoy presenting ideas in an unusual way and creating content that informs and entertains..."

Designed to inform and educate in a fun and quirky way, Harvey Water Softeners has developed an interactive web page about life below the ocean waves. As users scroll down the screen, water bubbles pop-up to describe what can be found at different depths from the surface down to the very deepest point on earth at 11,000m.

Created with primary school children in mind, but suitable for all ages, original colourful artwork holds the attention and fun facts educate about marine life, ranging from the Great White Shark to the world’s biggest crab, water pressure at various depths and even ship wrecks that can found on the sea bed.

As essential to life on earth as oxygen, water is also central to life at Harvey Water Softeners, so an educational piece about the world’s oceans was an idea that appealed to Online Acquisition Manager, Shashi Kapoor. He comments, “We enjoy presenting ideas in an unusual way and creating content that informs and entertains rather than just talking about water softeners.” The only link to Harvey Water Softeners on the page is a small company logo in the top left hand corner of the screen.

An introductory video showcasing the project is available here..

Harvey Water Softeners is the largest manufacturer and dealer of water softeners in the UK. A family business, growing since 1978, their invention of the block salt, twin-cylinder, non-electric water softener revolutionised the market. Soft water is beneficial for skin and hair, it improves the performance of plumbing and heating systems, and it makes household cleaning easier and cheaper.

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Tracy Bates
Esprit PR
+44 1428714546
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Shashi Kapoor
since: 06/2010
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