London (PRWEB UK) 10 October 2013
The Market Research Summit, which takes place on the 5th and 6th of November 2013, is an inaugural summit to help market researchers learn and stay up to date with fundamental changes that are altering the market research industry.
The conference will focus on a wide range of market research topics, including integrating social media with other research methods, real-time mobile research, online communities, surveys on-the-go, behaviour economics, word of mouth research, combining ethical practices and innovation, future of brand sponsorship, social media listening data, neuromarketing, big data, customer-centricity, creativity and digital innovation, and mobile surveys vs online surveys.
These topics will help market researchers in all industries sharpen their game and increase their personal Return on Investment for their own business and clients.
Speakers at the summit are all experts from leading brands, research agencies and disruptive technology providers. Confirmed speakers include Ian Gibbs – Head of Commercial Insight, The Guardian; Rufus Weston – Insight Director, HarperCollins; Stephan Shakespeare – Chief Executive Officer, YouGov; Alex Batchelor – COO, Brainjuicer; Glenn Gowen, Head of Commercial Research, ITV; Mike Shaw, VP Media, comScore; Paul Edwards – CSO, Hall & Partners; Helen Fearn – Director Global Innovations, Millward Brown and many more.
Rahul Jerome, organiser of The Market Research Summit, said, “Our conference sessions are united by thematic elements and guide participants through an educational experience. We understand change is necessary, and hope to give you a chance to work together to figure out the best way to achieve business goals. It will be a fast paced and intensive learning environment across two days. However, we believe in the value of engagement, sharing, and connecting both buyers and sellers. Delegates will have lots of scheduled networking time during the day and in the evenings to interact informally and build solid business relationships. We hope as many people as possible will attend the Summit.”
The Market Research Summit has been designed exclusively for marketers and researchers by marketers and researchers, giving it a unique perspective from industry experts who have overcome the same challenges that market researchers face. The summit has selected presentations to help delegates understand the buzzwords and apply new methodologies and technologies that make sense for their businesses.
The summit aims to recognise the everyday challenges that a research business comes across and have incorporated some inspiring and relevant content, including presentations which are creative, topical and cutting-edge, covering research-focused topics that are actionable today.
Speakers have been picked on the merit of their ideas, to share their innovative solutions within the market research industry.