Consumer Reports Names Glenn Derene As Electronics Content Development Team Leader

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Former Senior Editor and Head of Technology at Popular Mechanics to Lead Electronics Coverage at Consumer Reports

Consumer Reports, the world’s largest independent product-testing organization, has welcomed recognized technology expert Glenn Derene as its new Electronics Content Development Team Leader.

In his new role, Mr. Derene will lead the development and implementation of content strategy for electronics and technology coverage that will serve Consumer Reports’ extensive portfolio of digital and print products and services. Mr. Derene will oversee a team of reporters, editors, and content creators who interact with Consumer Reports’ army of lab testers to provide consumer electronics content to the organization’s flagship properties including Consumer Reports magazine, which has a circulation of more than 4 million, and, the world’s largest subscription-based website with 3.2 million subscribers, as well as to digital and interactive products and services, newsletters and special publication products.

Mr. Derene will report to Diane Salvatore, Senior Director, Content Strategy and Development, who commented: “I’m very thrilled that Glenn is joining our already extraordinary team of experts and talent. Glenn is not only deeply experienced and knowledgeable, but he is passionate and enthusiastic about electronics and of Consumer Reports’ uniquely trusted role in the marketplace. What’s more, he has the needs and concerns of consumers top of mind at all times. ”

An established name in the magazine industry, Mr. Derene comes to Consumer Reports with almost two decades of experience as a professional journalist. He most recently served as Senior Technology Editor at Popular Mechanics magazine and was a contributing technology editor to Forbes Online. Derene has also appeared regularly on national broadcast and cable news programs.

“I am looking forward to becoming a member of this terrific team of experts,” said Derene. “Consumer Reports is among our nation’s most trusted and favorite brands and I am delighted to play an instrumental role in bringing well-researched advice about electronics to consumers.”

Derene joins CR at a time of exciting transformations and developments within the organization. During a challenging period in publishing, Consumer Reports continues to thrive: Consumer Reports magazine has a circulation of more than 4 million, including newsstand; ShopSmart magazine (launched in 2007) averages over 100,000 monthly newsstand copies, and is among the industry’s fastest growing print publications; Consumer Reports on Health newsletter has grown to 690,000 subscribers. And continues to stand alone as the top subscriber-supporter Web publication – with more than 3.2 million subscribers.

Consumer Reports is the world’s largest independent product-testing organization. Using its more than 50 labs, auto test center, and survey research center, the nonprofit rates thousands of products and services annually. Founded in 1936, Consumer Reports has over 8 million subscribers to its magazine, website and other publications. Its advocacy division, Consumers Union, works for health reform, product safety, financial reform, and other consumer issues in Washington, D.C., the states, and in the marketplace.

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Melissa Valentino
Consumer Reports/ ShopSmart
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