Fulcrum Deepens Customer Engagements by Integrating Multi-Channel Marketing Automation Technology from SmartSource

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Comprehensive Marketing Automation Solution from SmartSource to be Incorporated into FulcrumUnit0 Marketing Platform

SmartSource, a leading B2B and B2C email, and marketing automation service provider and a wholly owned subsidiary of Extraprise Group, today announced that Fulcrum Analytics Inc., a marketing technology and analytics provider, will integrate SmartSource’s comprehensive multi-channel marketing automation solution into its Fulcrum Unity marketing platform. Designed to be both robust yet easy to use, the SmartSource solution will offer marketers new options to design and deploy highly personalized campaigns.

"We selected SmartSource, because of their ability to handle the complex data we manage and use it to drive dynamic and personalized messaging and content," said David King, EVP of Fulcrum. "SmartSource recognizes that today's complex marketing landscape requires that marketers be able to improve marketing effectiveness by delivering highly relevant communications. By integrating our two technology platforms, we can use data and advanced analytics to accelerate marketing profits for our clients."

Since 1993, Fulcrum has been at the forefront of relationship marketing and innovation. Fulcrum combines sophisticated analytical solutions and technologies with winning campaign strategies that help companies measurably improve their marketing performance and customer relationships. Fulcrum takes a scientific approach to relationship marketing, which helps brands uncover the value of their data and creates valuable insights into customer behavior. By transforming data into strategies using database and engagement technology, Fulcrum creates intelligent, engaging interactions that deliver that drive incremental profits and develop new revenue streams.

"Generating engaging customer experiences requires marketers to understand where the buyer is in the customer lifecycle and then deliver them the messages and offers that appeal to their preferences and channels,” said Mike Curtin, president, SmartSource. “Fulcrum understands the need to deliver unique customer experiences on behalf of their client’s brands. We’re pleased that they have selected SmartSource as a platform to deliver that level of engagement."

About the SmartSource Multi-Channel Platform
The SmartSource Multi-Channel Platform is a highly scalable marketing automation platform that enables marketing service providers (MSPs) and agencies to deliver highly personalized and contextualized buying experiences across channels for their clients’ brands. The platform supports real-time, personalized and contextualized multi-channel marketing that allows B2C and B2B marketers to can fully optimize revenue from every customer relationship and improve the over-all buying experience.

About SmartSource
SmartSource is a leading B2B and B2C multi-channel, email and marketing automation service provider, and a wholly owned subsidiary of Extraprise Group. SmartSource’s multi-channel marketing platform enables marketing service providers, agencies and brand marketers to dramatically improve customer interactions. In addition to the platform, SmartSource provides operational services and support to accelerate success, along with an unmatched library of APIs to tightly integrate with other marketing applications for greater flexibility and scalability to achieve higher ROI. For more information, visit http://www.smartsourceonline.com/ or call 1-800-239-0239.

SmartSource and Extraprise are registered trademarks of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2013 Extraprise Group Inc. All rights reserved.

Media Contacts:
Chris McCoin or Richard Smith
McCoin & Smith Communications LLC
508-429-5988 (Chris) or 978-433-3304 (Rick)

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