"The numbers are in, and this Halloween is expected to be an extremely profitable opportunity for brands," said Julie Mcculley, Lightning Labels' Production Manager.
Denver, CO (PRWEB) October 08, 2013
Lightning Labels, custom label and sticker printing leader, is encouraging candy manufacturers, bakers and other sweets makers to take advantage of holiday marketing opportunities with Halloween labels that catch the eyes of consumers across demographics. Candy labels, bakery labels and other custom product adhesives from Lightning Labels help businesses make their products look frighteningly good to parents, kids and all other target audiences.
According to the National Retail Federation, 158 million U.S. consumers intend to partake in Halloween celebrations this year. The average American shopper is expected to spend an impressive $75 on Halloween goods, and total candy purchases are set to hit $2.08 billion.
"The numbers are in, and this Halloween is expected to be an extremely profitable opportunity for brands," said Julie Mcculley, Lightning Labels' Production Manager. "Candy plays a central role in Halloween celebrations, making the holiday a prime selling time for chocolatiers, taffy makers and other sweets manufacturers. By revamping product labels for Halloween with bold colors and festive images, brands can be sure their goods command attention in store aisles, candy bowls and trick-or-treat bags."
Create Food Labels that Resonate with Kids and Parents this Halloween:
There's no question that children make up the biggest consumer demographic for many companies looking to sell Halloween treats. However, once a company has attracted children with bold food labels, it has to provide Mom and Dad with compelling reasons to purchase its products. With custom labels from Lightning Labels, brands can create an appealing design that also informs consumers of important information, like allergen warnings and ingredients.
Additionally, parents and other shoppers are increasingly interested in the way products are manufactured. Items that are natural or organic, as well as those that meet fair-trade standards, are sure to command attention. Digitally printed labels can feature small, clean and legible print to ensure consumers are well-informed and convinced to make the purchase.
Celebrate the Holiday with Bakery Labels:
While the NRF found 72 percent of celebrants will hand out candy, nearly 3 in 10 will host or attend a Halloween party. Halloween is nothing without candy, but cookies, cakes and other baked goods are central to holiday celebrations, and bakery labels that embrace Halloween can boost product visibility this season.
Bakers can upgrade their current packaging with custom labels printed in autumn orange colors and fun, festive text. Lightning Labels offers bakery labels in a variety of shapes and sizes, as well as in different material types to meet product packaging needs. In addition, digital printing and Lightning Labels' quick turnaround make ordering custom labels both affordable and efficient.
Halloween is just around the corner, and there's no reason for candy businesses and bakeries to delay planning their seasonal marketing strategy. With unique custom labels that are attractive and informative, sweets makers can give their products the boost they need for the holiday.
Lightning Labels is offering $50 off new label orders of $400 or more through October 14, 2013, using promo code SAVE50 at checkout. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the U.S. and Canada. This offer does not apply to reorders and cannot be combined with any other offers or promotion. Visit Lightning Labels for more information or updated promotions.
About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers' labeling and product packaging needs. Uses for Lightning Labels' custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Twitter (@LightningLabels), Facebook, Pinterest, Google+ and LinkedIn.