Webinar: Breaking Down the Buy-In Barrier for B2B Content Marketing

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Search Mojo will hold a free webinar for B2B marketing professionals to learn how to gain executive approval for content marketing

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B2B marketers are being scrutinized more and more by their CEOs regarding how their activities are driving revenue and ROI.

Business-to-business (B2B) marketers increasingly realize the value of allocating a greater portion of their budgets to content marketing, but many marketers still experience the common hurdle of receiving initial buy-in from management. While marketers have significant opportunities to utilize content in order to drive more leads and sales, they also feel increased pressure to show proof of their campaigns as evidenced by Adobe’s recent study on ROI, showing 75% of digital marketers say it’s going to increase in importance in the next year.

Kari Rippetoe, Content Marketing Manager at search marketing agency Search Mojo, will discuss how to overcome these obstacles and get the buy-in needed to implement a strong B2B content marketing program. Rippetoe will explain why it’s important to get buy-in from key players in the organization, what metrics to use for measuring your content marketing program and how to integrate content marketing with other marketing channels.

“B2B marketers are being scrutinized more and more by their CEOs regarding how their activities are driving revenue and ROI,” said Rippetoe. “If they’re able to show how content marketing can drive these crucial metrics, then getting buy-in will be much easier. This is something I’ll be discussing during the webinar.”

To register for the webinar, go to http://www.search-mojo.com/lp/b2b.

About Search Mojo
Search Mojo specializes in search engine marketing, social media advertising, content marketing and analytics services. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their conversions and lead generation through search and social tactics. Learn more about Search Mojo at search-mojo.com or read our blog, Search Marketing Sage, at blog.search-mojo.com.

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Alex Katzen
Search Mojo
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