Silverback Social Names John Zanzarella, Chief Marketing Officer

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John Zanzarella Named Chief Marketing Officer at Silverback Social

John Zanzarella CMO Silverback Social

John Zanzarella CMO Silverback Social

Having John Zanzarella join our team is a pivotal moment for our organization.

Silverback Social, the world’s leading social media agency, enables top brands and advertisers, to connect with more than a billion customers through social media.

In addition, Silverback Social produces the Westchester Digital Summit, named by Forbes Magazine as one of “4 Lesser-Known Conferences That Deserve Your Attention in 2013.”

Chris Dessi, founder and CEO of Silverback Social, said, “Having John Zanzarella join our team is a pivotal moment for our organization. Zanzarella's impressive track record and marketing expertise will further help us scale both in the US and globally. Silverback Social is growing aggressively to meet market demands,” says Dessi.

For the past five years, Zanzarella has worked for Jackson Lewis, a Labor and Employment Law firm. For the past three years, he was their Northeast Regional Marketing Manager responsible for the marketing of over 120 attorneys in six offices. He was also chosen by The Business Council of Westchester as one of their “Forty Under Forty” – rising Stars of 2013. “I couldn’t be more excited to work with Chris and the amazing team he has put together. I look forward to helping build Silverback’s brand and to help produce events like the Westchester Digital Summit around the country.”

Zanzarella graduated from Fairfield University with a degree in Business and received his Masters in Sports Business Administration from Manhattanville College.

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Chris Dessi

Chris Dessi
since: 04/2012
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Silverback Social
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