Living Naturally’s COO Publishes Book on Loyalty Marketing

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Author David Williams Offers Practical Advice for Retailers in All Industries

By leveraging his experience in working with retailers across many industries, Living Naturally, Inc.’s COO David Williams has penned his first book, “Loyalty Marketing Works! (But Don’t Expect Loyal Customers).”

The book, which highlights numerous key elements to establishing customer loyalty – including basic set up and linking to a mobile app – is now available on

“The goal was not to provide readers with a list of things that were totally impractical and useless; it was to help them implement incremental changes that will elevate their customer relationships,” Williams said. “The fact is, there is no such thing as a truly loyal customer, but if you can use the system in the right way, customers tend to fall into patterns that help businesses be more profitable.”

Williams utilized his many years of working with data in retail settings across a number of industries and product categories and applied it to his first book.

In "Loyalty Marketing Works!," Williams discusses the benefit of cultivating relationships with existing customers. After all, a retailer’s cost of gaining a brand new customer is far greater than keeping those who already come in to the store.

“We talk to our customers often about how to attract more business, but the secret is really in promoting the business that’s already there,” Williams said. “It’s important that retailers understand their customers, because it makes for a better relationship."


Contact: Linda Loren – 941-556-7506

About Living Naturally:
Living Naturally is a leading provider of technology and marketing solutions for retailers and suppliers in the natural products, specialty grocery and independent pharmacy sectors. The company develops and markets a suite of online and mobile programs under the Genius brand, to enhance the productivity and marketing capabilities of retailers and suppliers. Since its founding in 1999, Living Naturally has gained more than 3,500 retail customers, 20,000 major industry brands and currently processes more than $5 billion in commerce annually. Learn more at

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