Unisource Worldwide to Host Series of Strategic Branding Conferences; Initial Meeting Spotlights Hotel and Lodging Industry

The first Unisource Strategic Branding Conference, to be held this November, will combine industry expertise with Brand Efficiency to help Hotel and Lodging practitioners grow, protect and nurture their brands.

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"The Unisource Strategic Branding Conference series will combine industry expertise with our Brand Efficiency platform to help customers find their unique value proposition," said Stéphane Dagenais, Senior Director - Marketing for Unisource Worldwide.

Norcross, GA (PRWEB) October 08, 2013

Unisource Worldwide, Inc. – one of the largest privately held companies in the United States and a global provider of innovative, sustainable, highly efficient solutions across the life cycle of core business operations including product packaging and fulfillment, paper and print management, general supply chain and logistics, and facility supplies solutions – announced that it will host a series of Unisource Strategic Branding Conferences, with the initial meeting scheduled for this November.

“Maintaining, protecting and growing a brand is vital to the financial success of any organization,” said Stéphane Dagenais, Senior Director – Marketing for Unisource Worldwide. “The Unisource Strategic Branding Conference series will combine industry expertise with Unisource’s Brand EfficiencyTM platform to help customers find their unique value proposition and point of reference in the marketplace. The objective is ultimately to help them set their company apart from the competition and generate greater profitability.”

The first Unisource Strategic Branding Conference will focus on the Hotel & Lodging industry and will be held on November 8, 2013, at the St. Andrews Club & Conference Centre in Toronto, Canada. The conference will bring together established hotel and lodging, and marketing experts to discuss current issues, best practices, and innovative new ways to maintain, protect, and grow an organization’s brand.

Among the currently scheduled featured speakers are:

  •     Dr. Chekitan S. Dev, Cornell University School of Hotel Administration
  •     Julie Cottineau, Founder & CEO of BrandTwist, former Vice President - Brand at Virgin Group
  •     Chris Crenshaw, Vice President, STR (Smith Travel Research)
  •     Tony Pollard, President, Hotel Association of Canada

For up-to-date information about the Unisource Strategic Branding Conference – Hotel and Lodging, follow Unisource Facility Solutions on Twitter at @Unisource_Clean or visit http://learn.unisourceworldwide.com/SBC.

About Unisource Worldwide, Inc.

Unisource Worldwide, Inc., headquartered in Norcross, Ga., helps enterprise-level companies improve bottom-line performance by providing innovative, sustainable, highly efficient solutions across the life cycle of core business operations, including product packaging and fulfillment, paper and print management, general supply chain and logistics, and facility supplies solutions. Unisource has offices and operations in key locations around the world, and is currently ranked as one of the largest privately held companies in the United States. With a global workforce of approximately 4,300 team members located throughout business units in the United States, Canada, Europe and Asia; and more than 17 million square feet of supply chain capacity and a fleet of “Big Red” trucks based at approximately 90 locations across North America, Unisource is a partner to many of today’s leading global organizations. Unisource can be found online at http://www.unisourceworldwide.com.

For more information contact:
Kevin Feeney
Senior Director, Corporate Communications
Unisource Worldwide, Inc.
(770) 209-6552


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