The loyalty landscape is becoming more competitive than ever before.
(PRWEB) October 10, 2013
As technology enables more brands to participate in the loyalty arena, it becomes increasingly important for a company’s loyalty solution to be optimized to differentiate itself and break through the clutter.
On Oct. 22 at 1 p.m. EDT, Loyalty 360 will host a webinar titled, “Loyalty Solution Design: Optimizing to Stand Out in a Cluttered Market,” which will be presented by Maritz Loyalty Marketing.
During this webinar, attendees will learn:
- The right way to build meaningful value for an organization and its customers
- How to deliberate consideration of communication and engagement mechanisms
- The right way to forecast costs and ROI
- Best Practices and considerations for aligning objectives
“Loyalty programs were often designed as a ‘me too’ offering to address past competitive pressures, yet not enough consideration was given to short- and long-term strategic and tactical issues,’’ shared Mark Johnson, CEO and CMO of Loyalty 360 – The Loyalty Marketer’s Association. “Loyalty should be focused on creating unique value based engagement and experiences to enhance the behaviors (loyalty) of program participants.”
The featured webinar speakers will be Sean Claessen, Vice-President, Creative and Strategy, Maritz Loyalty Marketing; and Scott Robinson, Senior Director, Loyalty Consulting & Solutions, Maritz Loyalty Marketing.
“The loyalty landscape is becoming more competitive than ever before,” Robinson said. “Brands need to be strategic in their solution design – with a deep understanding of their target, their objectives, and the value proposition required for success. When done well, a loyalty solution can elevate a consumer’s relationship with a brand and deliver strong ROI. When done poorly, it can become an expensive mistake that does irreparable damage.”
Marketers are invited to join Loyalty 360 and Maritz Loyalty Marketing Oct. 22 at 1:00 p.m. EDT to learn how to build or revise a successful customer loyalty program. For more information, please visit: http://loyalty360.org/conferences/event/loyalty-solution-design-optimizing-to-stand-out-in-a-cluttered-market.
About Loyalty 360:
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. For more information, visit loyalty360.org.
About Maritz Loyalty Marketing:
Maritz Loyalty Marketing is a full-service North American Loyalty Marketing agency. Our brand loyalty marketing and technology-enabled lifecycle engagement solutions drive measurable business results for our clients. Leveraging over 120 years of history, experience and expertise from the Maritz family of companies, Maritz Loyalty Marketing provides its clients with consumer loyalty solutions that consider the holistic consumer experience at every brand touch point and through all stages of their lifecycle with a brand. For more information, visit http://www.maritzloyaltymarketing.com.