New York, NY (PRWEB) October 08, 2013
Marketing statistics from 2012 show demand for men’s underwear in the U.S. jumped up 13% compared with 2011, according to the NDP Group and is expected to continue.
“For the last couple of years, men gave women a run for their money at retail,” remarks Marshal Cohen, chief industry analyst, The NPD Group, Inc., “with growth in sales of men’s apparel consistently outpacing growth in women’s…”
Specialty and off-price retail destinations for underwear are growing faster than the top three men’s apparel categories, posting tremendous growth. This is attributed to men’s growing interest in fashion, higher per capita earnings, and a deluge of celebrity underwear designers and sponsors including David Beckham, Mario Lopez, Matthew Terry, Ben Cohen, Cristiano Ronaldo, James Magnussen.
The question that begs to be asked is why is there so little information available covering the men’s underwear category?
The Underwear Expert (http://www.underwearexpert.com) was founded in 2011 by Michael Kleinmann, former President and COO of Freshpair, a leading e-commerce site for underwear. The Underwear Expert represents the continuation of a decade plus long track record of successful leadership, creativity, and continual appearances as a leading expert in the category of men’s underwear. Using his unique experience in this niche market, Kleinmann and his team provide inventive editorial material and comprehensive coverage of the global men’s underwear market. As of September 2013, the website has grown to over half a million visitors per month and counting, establishing itself as an authority with a global audience that has been largely underdeveloped by major fashion media players. Earlier this month, The Underwear Expert further expanded its coverage of trends, product reviews and service oriented articles to react to reader's demand.
“When I’m looking for someone to speak knowledgeably on the subject of men’s underwear, the first person I go to is Michael Kleinmann at The Underwear Expert. He and his team have provided valuable insight on trends and product for both the print and digital versions of Men’s Health,” Brian Boye, Fashion Director, Men’s Health.
“We are the answer to the growing demand for quality news and editorial content as men’s underwear becomes more important in the larger conversation about men’s fashion,” states Michael Kleinmann, Founder, The Underwear Expert. “Our team is dedicated to deliver the very latest news, trends, new products, new brands, and more from over 400 men’s underwear brands globally.”
Staying up to speed requires in-depth knowledge of evolving consumer behavior and keen insights on the ever-increasing number of men’s underwear brands in the marketplace. Kleinmann’s team provides niche multimedia content on a daily basis including exclusive trend stories, new product releases, underwear reviews and other high quality original editorial content that provides up to the minute coverage, thus making sense of the men’s underwear industry.
About The Underwear Expert:
The Underwear Expert provides inventive editorial material and comprehensive, coverage of the men’s underwear market. The team is headed by Michael Kleinmann former Co-Owner, President and COO of Freshpair.com from 2001-2011. Kleinmann is a men’s underwear industry expert and has been quoted extensively in print, online, and has made an extensive number of live appearances on television and radio. His credits include Fox News, Bravo’s Make Me a Supermodel, The New York Times, Huffington Post, The Washington Post, Men’s Health Magazine, and countless others. He is also the co-creator of National Underwear Day. The Underwear Expert maintains the highest standards of reporting and takes pride in creating a unique, strong, and unbiased editorial perspective on the men’s underwear industry and a dynamic forum for consumers and industry professionals alike.