Atlanta, Georgia (PRWEB) October 09, 2013
Tribe, Inc., recently concluded a nationwide study with employees of large companies. Both the qualitative and quantitative research indicate that employees at all levels want to know the other people in their companies as individuals, and that they see internal communications as a way to build human connections. Research also found that employees, dependent upon their generation, want face-to-face communication with the corporate leadership team, and timely, honest news about major happenings within their company.
“This year’s survey demonstrates that companies need to look for ways to create human connections and provide channels for employees to interact and communicate – with corporate management and with one other,” says Elizabeth Cogswell Baskin, CEO and Executive Creative Director of Tribe.
Atlanta-based Tribe is an internal communications agency which partners with internal communications and human resources departments as well as the C-suite to help set and execute communications strategy. At least once each year it conducts national research to benchmark various aspects of internal communications and employee engagement.
In the survey, in terms of communications with corporate management:
Fifty-one percent of Boomers and Gen X selected “face-to-face” as a preferred communication channel, with only 43 percent of Gen Y preferring face-to-face as their preferred channel.
What did direct managers have to say about communicating with their employees?
More than 64 percent of survey respondents said they preferred to hear about mergers, acquisitions, layoffs and other major changes from top corporate management, rather than hearing via managers or rumor, with honesty and timeliness being two major concerns.
When asked about features they would find most beneficial in a company intranet:
Survey respondents were also asked which features they would be likely to read in a company magazine for and about employees: