FA today, Inc. Launches into Beta

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FA today, Inc. is the new digital media platform for Independent Financial Advisors (IFAs) only.

FA today, Inc.

FA today, Inc.

Independent financial advisors have distinct business requirements that deserve specific attention, and we often learn best from our peers.

FA today, Inc. is the new digital media platform for Independent Financial Advisors (IFAs) only.

FA today, Inc. revolutionizes digital media with a focus on serving the needs of Independent Financial Advisors (IFAs) exclusively. "That exclusivity is important," said Jason Bishara, who was the founder of linkedFA and now serves as President of FA today, Inc. "Working as an IFA is a lot different from being employed by one of the big wire house firms, and our private community specifically revolves around the contacts and content to help IFAs improve their practices. This focused environment enables us to build complex profiles and deliver a customized experience for each and every member. Wire house advisors are not even eligible for full membership, although we do have a special group set up for those who are breaking away to go independent."

"I am proud to be a part of an excellent, experienced team focused on being both a resource and an advocate for the Independent Financial Advisors," said Rance Masheck, CEO and co-founder at FA today, Inc., which recently acquired linkedFA. Masheck is a former director of TD Ameritrade with responsibility for the Trade Architect online trading platform and brokerage integration projects. He is also the founder and president of Investage, Inc., an incubator focused on financial technology startups.

"Independent financial advisors have distinct business requirements that deserve specific attention, and we often learn best from our peers," said Vincent Esposito, executive vice president of Spruce Hill Capital. "FA today gives us a place where we can connect and talk honestly."

The FA today community gives members access to news feeds from the best news sources and bloggers who address the practical challenges of operating and marketing an IFA practices and join interest groups for discussion of specific aspects of their business. FA today also offers a "breakaway" group to welcome advisors who are leaving one of the large wire house firms to go independent. Full membership requires that IFAs validate their status by supplying a CRD number (S.E.C. broker ID).

About FA today

FA today is an exclusive community available for validated Independent Financial Advisors (IFAs) only. Content and resources are tailored to an individual's practice to present the most relevant news, articles, blogs and services all in one place. This allows IFAs to compete and exceed financial advisors from the largest firms by leveraging the community's economies of scale. Customization and validation is seamless because it is based on an individual's broker registration information (CRD). IFAs can build their own communities of like-minded advisors regardless of physical location to share best practices and grow professionally.

FA today was founded in April 2013 by a team of senior executives with extensive experience in Wealth Management, Technology, Online Media, and Platform design.

Independent Financial Advisors can register at FAtoday.com.

Twitter: twitter.com/FAtodaynews
LinkedIn: linkedin.com/company/fa-today
Facebook: facebook.com/FAtodayNews

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Beth Anne Carr
FA Today, Inc.
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