Steve DeMarco of Xactly Corporation to Deliver Keynote Speech at the Sales 2.0 Conference

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The Sales 2.0 Conference will be held October 16-17 in San Francisco, CA and will focus on Sales Performance Management.

Sales 2.0 Conference
Leading multi-generational teams is a growing challenge for many b2b sales teams.

Sales Dot Two, Inc., producer of a leading industry event series for B2B sales managers and executives, is pleased to announce that Steve DeMarco, Vice President of Worldwide Sales at Xactly Corporation, will deliver a keynote speech at their Sales 2.0 Conference this month in San Francisco.

Xactly Corp., who is sponsoring the conference, is the market leader in on-demand sales performance management. They offer sales-compensation automation software that enhances sales performance and boosts sales teams’ productivity. Xactly is an expert source for motivating, rewarding, retaining and incenting sales forces.

DeMarco will speak about motivating multi-generational sales teams. In his speech, he will offer solutions on how to understand the needs of a sales team, how to get them all on the same page and how to best retain and engage a team to ensure they succeed both as individuals and as a team.

“We are pleased to welcome Steve DeMarco as a speaker at the upcoming Sales Performance Management Conference in San Francisco,” says Gerhard Gschwandtner, founder of Selling Power and host of the Sales 2.0 Conference. “Leading multi-generational teams is a growing challenge for many b2b sales teams and DeMarco has the secret sauce for rewarding, recognizing, and motivating salespeople with excellent results.”

Selling Power, a media cosponsor of the Sales 2.0 Conference, invites all business-to-business sales leaders to come and learn how managers of successful sales forces have figured out what they need to do to develop a culture of high motivation and performance.

Steve DeMarco will be speaking Thursday, October 17th at 9:15am PST in the Four Seasons Hotel’s Veranda Ballroom.

Registration for the event is still open. For more details and to view the conference agenda, visit

About the Sales 2.0 Conference
The Sales 2.0 Conference showcases leadership strategies and SaaS technologies that help B2B sales and marketing leaders create more competitive teams and drive higher profits. Attendees learn how to achieve measurable success in such areas as CRM use, sales and marketing collaboration, lead generation and pipeline management, social media for sales and marketing, analytics and metrics management, customer engagement, sales transformation and change leadership, and sales process improvement.

About Selling Power
In addition to Selling Power magazine, the leading periodical for sales managers and sales VPs since 1981, Selling Power Inc. produces the Sales Management Digest and Daily Boost of Positivity online newsletters, as well as a five minute-video series featuring interviews with top executives. Selling Power is a regular media sponsor of the Sales 2.0 Conference.

About Gerhard Gschwandtner
Gerhard Gschwandtner is the Founder and CEO of Selling Power and the publisher of Selling Power magazine. He conducts a popular Daily Report video series featuring interviews with top sales and marketing executives and CEOs and regularly hosts the Sales 2.0 Conference. He is a recipient of the Sales & Marketing Executives International, Inc. 2010 Ambassador of Free Enterprise Award. Read his blog at

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Larissa Gschwandtner
Selling Power
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