Dubai’s New Fashion Brand Kayana Launches Limited Collections for Women Who Dress for Success

Dubai's newest line of cruise wear and evening wear is released to the market by the mother and daughter team at Kayana. Grace and Elegance underpinning the Kaftan style.

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Dubai, United Arab Emirates (PRWEB) October 11, 2013

http://kayana-fashions.com - Kayana, born from the passions of mother and daughter team Sandra Kaye and Hannah Rose, brings beauty and elegance to the woman who aims to dress for success. Combining Hannah’s love of elegant party dresses and Sandra’s love of cocktail dresses, has resulted in a limited collection for women from all walks of life. The launch of the new website showcases kaftans, cruise wear and evening wear available in different sizes.

Creating sleek and graceful elegance for the feminine form is an essential part of the Kayana creative vision. Sandra says, “Our vision is to give women access to luxury, sophistication and quality in fashion birthed from our ethos of life, fun, happiness and success.” Each Kayana collection is inspired by her travels, culture and her love for fabrics. For example, she combines her love of kaftans with her love of beautiful fabrics sourced from Far East and Europe. “My silk and silk mix kaftans are perfect for idyllic days at the beach or on board for a cruise. No more worries of dreadful packing creases!”

The story of Kayana sprung from a chance ‘fashion and design’ conversation between Sandra and Hannah around the dinner table.  It evolved into a novel design approach for women’s fashion where they have developed a ‘lovingly made, please lovingly care’ brand description for the line of dresses. Sandra is not new to the world of fashion and dressmaking intricacies. “My mother and maternal grandmother were extremely accomplished in needlework and dressmaking, so I picked up these skills almost naturally. My needlework teacher at senior school, Mrs Price, nurtured my interest in fashion. While I wasn’t given the opportunity to gain formal qualifications in dressmaking, I took time to teach myself the art of sewing, pattern making, cutting and embroidery. My childhood days were spent hand-sewing dresses for my Sindy and Barbie dolls which developed into a natural passion throughout my life in thus creating fashionable clothes for my own daughters and private clients.” 

The Kayana collections are very glamorous and created to a high standard without compromise on quality. The beauty of Kayana is that all the collections are designed and made right here in Dubai. According to Sandra, the future of fashion is right here in Dubai. “Opportunities and fashion platforms are springing all around the Emirate,” she comments. “Moreover, Dubai is my home and I want to be right in the middle of where the fashion action is taking place. It is fun for both Hannah and I to conceptualise the designs right here in Dubai, a growing city with tremendous potential. Our aim is to move away from the twice yearly collections and introduce new and limited collections at least six times a year, thus reinforcing the recognition of the ‘Kayana Woman’ - the woman to be admired.”

About Kayana:
Kayana is the way to dress for success with elegance, style and a hint of cheeky fun. Kayana will take you from daytime to evening, through a highly glamorous collection that is reassuringly made to high standards without compromise. The ‘Kayana Woman’ is always ready for success.  She is modern, chic, and loves to travel. She desires originality and quality in what she wears which is always designed from sumptuous fabrics in breath-taking colours. Visit the newly launched website at http://kayana-fashions.com/ to check out the range of Kayana kaftans, cruise wear, and evening wear.

For press and interviews, please contact Sandra Robinson at: sandra(at)kayana-fashions(dot)com


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