De Beers Diamond Jewellers Celebrates the Opening of its Second Store in Shanghai at the New IAPM Mall
New York, NY (PRWEB) October 09, 2013 -- De Beers Diamond Jewellers, the definitive destination for diamond jewellery, celebrates the opening of a new De Beers store at Shanghai’s new mall - IAPM. Located in the Xuhui District, the luxury mall offers a variety of fine jewellery and fashion brands. Shanghai is an epicenter of luxury shopping and the establishment of De Beers here marks the brand’s sixth store in China.
The new 120 square meter space features De Beers’ unique store design concept of glass and light, where clients are invited to discover the natural beauty and timeless mystique of diamonds. De Beers’ most beautiful creations will come to life in this setting, including stunning solitaires, timeless classics and unique High Jewellery creations.
In anticipation of this opening, De Beers unveiled its ‘Moments in Light’ exhibition celebrating talented women. De Beers invited esteemed Chinese artists Cui Xiuwen, Liang Yuanwei, Han Yajuan and Peng Wei, to express the “Moments in Light” of their own lives through their artworks which were displayed at Sinan Mansion, Shanghai in June. Xiang Jing a renowned sculptor and photographer, captured each of these women in unique photos that brought to life the personalities of the artists, which were also on display at the exhibition curated by Liu Chunfeng.
During the opening of the exhibition, distinguished actress Zhang Jingchu showcased a teaser of the first film she has both written and directed as well as performed in: a short film created for De Beers to illuminate her “Moments in Light.” The film will see its official release in October.
François Delage, CEO of De Beers Diamonds Jewellers, commented, “We are proud to continue to build the brand in China with the opening of our second store in Shanghai after the successful opening at IFC."
Mr. Delage added, “It is an immense pleasure to have supported and collaborated with these specially selected talented women and to showcase their special moments in light; exemplifying the spirit of modern femininity, beauty and grace – qualities that inspire our designs at De Beers Diamond Jewellers.”
The new Shanghai IAPM store represents De Beers’ focus in China, recognizing the demand for exquisite designs and diamonds of superlative quality by Chinese consumers and highlighting De Beers’ success as a global destination for diamond jewellery lovers and connoisseurs.
De Beers has a worldwide presence with stores located in key luxury locations including Old Bond Street in London, Fifth Avenue in New York, Printemps and Galeries Lafayette in Paris, Shin Kong Place in Beijing, The Landmark in Hong Kong and Ginza in Tokyo.
De Beers Diamond Jewellers was established in 2001 as an independently managed and operated joint venture, bringing the luxury retail and branding expertise from LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, and De Beers SA, the world’s premier diamond mining and marketing company.
The De Beers Shanghai IAPM store is located at:
SHANGHAI IAPM
L120, 1st Floor
No.999, Huaihai Road Middle
Xuhui District
Shanghai
Tel: +86 21 6415 5118
Opening Hours:
Every Day from 10:00 – 22:00
THE DE BEERS DIFFERENCE
De Beers, the Jeweller of Light, creates timeless treasures that reveal and celebrate the wondrous brilliance of women and diamonds. As the definitive destination for diamond jewellery, we have a quest for inner beauty, bringing lightness, femininity and delicacy to our sublime diamond jewellery.
Drawing on diamond mastery since 1888, De Beers hand-select each diamond for its unique beauty to capture unmatched Fire, Life, and Brilliance. Each unique De Beers creation is the culmination of wondrous artistry and the true beauty of the finest diamonds.
De Beers is proud to be the only brand to demonstrate the beauty of its diamonds, using the De Beers Iris. This proprietary technology, found in each De Beers store provides clients with an objective way to see the beauty of their diamond through the eyes of an expert.
THE DE BEERS GUARANTEE
Each piece of De Beers jewellery is certified with a De Beers passport and each polished diamond above 0.20 carats is microscopically branded with the De Beers Marque. The De Beers Passport documents the specifications of your diamond jewellery and is your guarantee that every single De Beers diamond is natural, untreated, conflict-free and responsibly sourced and crafted. The De Beers Marque, using technology patented by the De Beers Group, is invisible to the naked eye and ensures that each diamond is individually catalogued in the De Beers diamond registry, confirming its identity as a De Beers official diamond, to provide clients with a total peace of mind.
DE BEERS DIAMOND JEWELLERS
De Beers Diamond Jewellers was established in 2001 as an independently managed and operated company by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, and De Beers SA, the world’s premier diamond mining and marketing company.
Heather Norton, De Beers Diamond Jewellers, http://www.debeers.com, +1 2127512056, [email protected]
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