Boone, North Carolina (PRWEB) October 09, 2013
greenscans, Inc., the leader in perishable product barcode scanning, today announced a partnership with Capital Media Group, Inc., a leading HDTV and rich-media production company. This agreement will enable greenscans subscribers to leverage rich video content and deliver compelling scan-to-video experiences to their consumer base.
"Our partnership with greenscans will give the supplier an opportunity to engage the consumer by presenting professionally produced video with interviews from generational farmers about how their product is produced along with high quality footage of their orchards, farms and packing facilities,” expressed David Holden, Executive Producer, Capital Media Group.
Recent research from Invodo indicates that 57 percent of consumers are more confident in their online purchasing decision after having watched an informative product video, as stated by Media Post – March 28, 2013.
As part of the agreement between Capital Media Group, Inc. and greenscans Inc., clients will be able to video-enable their barcodes, allowing them to harness the power of both mobile technology and video content to deliver a fully interactive experience for their end users. Suppliers and grocers can now deliver professional-grade educational, product and promotional videos via a single scan of the barcode located on their produce packaging.
“We are thrilled to partner with Capital Media Group, Inc,” said Paul Engelman, CEO and Co-Founder of greenscans. “This partnership will equip our clients to seamlessly incorporate video into their barcode scanning strategy allowing them to create more sophisticated mobile marketing campaigns thereby extending brand awareness and maximizing in-store purchases.”
To learn more about the partnership and scan-to-video services, visit http://www.greenscans.com.
About greenscans, Inc.
greenscans offers the channel to distribute your story to today’s mobile, socially connected, knowledge-craving shopper. Through our Mobile Platform, we offer an affordable, efficient, transparent framework for authors to publish their story, through our greenscans Mobile App, utilizing your existing product barcodes. The GTIN barcodes printed on products today…Databar, UPC, or EAN, can now be the medium for empowering your customers. To learn more, visit us at http://www.greenscans.com.
About Capital Media Group, Inc.
Capital Media Group is a rich-media communications and High Definition Television Production Company. Services include professional Television production, educational television program development, training and instructional video as well as custom corporate video development, high fidelity audio recording, creative On Hold messaging, and full turnkey creative services of art work design and development of educational and training printed materials. Learn more at http://www.cmghd.com.