Hoboken, New Jersey (PRWEB) October 09, 2013
The most successful organizations began as nimble, innovative start-ups with the ability to course-correct and quickly adapt to the needs of their customers. But over time, success and growth often cause changes in the structure, the culture, and sometimes even the vision of the business. John Wiley and Sons, Inc., today announced the publication of The Innovator’s Path: How Individuals, Teams, and Organizations Can Make Innovation Business-as-Usual (Wiley, 978-1-118-53732-9, September 24, 2013, US $49.95), a handbook to give readers a clear understanding of the barriers that impede innovation and provide a step-by-step approach to restoring it. Complete with a how-to guide that helps leaders at every level of an organization implement the essential practices, infrastructures and processes for an innovation culture, this new release is a must for any organizations seeking to recapture and preserve their innovative origins.
Increasingly, corporate executives are looking to their customers, employees, and partners for innovative ideas. Many are leveraging "open innovation" tools and techniques like crowdsourcing to revitalize their innovation portfolios. Executives realize that innovation is critical, but exactly how to reignite it can be a mystery. Inside The Innovator’s Path, readers gain a practical understanding of what enables and inhibits innovation, and the steps they can take to create a culture of innovation within an organization. Written by Chief Innovation Officer, Madge Meyer, the book first brings into focus the surprising ways in which individuals unwittingly raise their own barriers to innovation, and provides a simple and immediate blueprint for surmounting them. Its continuing focus then shifts from the personal and interpersonal to the organizational. Readers learn about specific practices for managing and accelerating innovation in teams, projects, and enterprises. The final chapter underscores the very personal challenges that stand at the heart of continued success and provides encouragement and inspiration for moving forward.
Peter Drucker knew the importance of innovation in any organization. So much so that he broke business down to two functions. Drucker said, “The business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results.” For any organization looking to inject innovation back into the culture of their organization, The Innovator’s Path is an essential read and it’s now available for purchase online and at retailers nationwide in both print and all e-book formats. For a list of retailers, visit http://www.wiley.com.
About the Author
Madge M. Meyer—a public speaker, author, and the founder of “Madge Meyer Consulting, LLC”—is known for her unique, yet practical, award-winning approach to advancing innovation and leadership across organizations. Madge was the Chief Innovation Officer and Technology Fellow at State Street Corporation, where she served as Executive Vice President for over a decade. During the past year, she represented State Street as a consultant assisting MIT Collaborative Initiatives to bring innovative solutions to problems ranging from global sustainability to health, education, and veterans’ reintegration.
Madge also held executive positions at Merrill Lynch and IBM. She currently serves on the Board for Wall Street Technology Association, is a member of Simmons College School of Management Business Advisory Board, a member of the DNA Medicine Institute Business Advisory Board, and a member of advisory boards for venture capital and non-profit institutions.
Madge believes passionately in making innovation “Business-as-Usual” – to continually develop and implement new ideas and solutions that create business value and increase competitive advantage.
The Innovator’s Path
How Individuals, Teams and Organizations Can Make Innovation Business-as-Usual
Published by John Wiley & Sons, Inc.
Publication date: September 24, 2013
$49.95; Hardcover; 256 pages; ISBN: 978-1-118-53732-9