Phoenix Acquires iolo technologies, Expands into PC and Mobile Device Optimization Market

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Technical synergies strengthen Phoenix’s solution portfolio for major PC and tablet manufacturers while expanding global distribution channels for iolo products

Phoenix Technologies Ltd., the global leader in core systems software, announced today that it has acquired iolo technologies LLC, a Los Angeles-based market leader in performance optimization software for personal computers and mobile devices. Phoenix Technologies is owned by Marlin Equity Partners, a leading global investment firm with over $2.6 billion of capital under management.

“The industry leaders in PC optimization and core system software are combining to create a company that dramatically enhances the utility of PCs, tablets and other mobile devices for their end users,” stated Rich Geruson, president and CEO of Phoenix. “The combination allows iolo to leverage Phoenix’s broad market reach and will expand the distribution opportunities for both current and future Phoenix-iolo products.”

“By integrating Phoenix and iolo’s complementary technical leadership and market positions, we are creating a unique value proposition with exciting opportunities ahead” added Noah Rowles, founder and CEO of iolo. “I look forward to partnering with the Phoenix team to build significant value as we integrate the companies.”

“We believe the combination of Phoenix and iolo increases the addressable market for both businesses and also provides a unique value proposition for the major PC OEMs and ODMs, as well as end consumers,” stated Nick Kaiser, a partner at Marlin. “The acquisition of iolo supports Marlin’s commitment to grow and diversify Phoenix’s product offering beyond its core systems software capabilities.”

About iolo technologies, LLC

iolo technologies, LLC develops patented technology and award-winning software that repairs, optimizes, and protects computers and digital devices, enabling them to enjoy full computing potential by keeping devices running fast, stable, and problem-free. With a global sales presence in 33 countries and products in 15 languages, tens of millions of people have used iolo's products for their PC optimization, security, and data recovery needs since 1998. Today iolo is widely recognized by both consumers and industry experts as a worldwide leader in the system utility software market.

The company's product line, distinguished by its flagship performance optimization suite System Mechanic is carried in more than 23,000 retail storefronts around the world, including Wal-Mart, Best Buy, Costco, Target, Staples, and Office Depot, and its software can also be purchased from all major e-tailers, as well as a multitude of domestic and international distributors and resellers. For more information visit

About Phoenix Technologies Ltd.

Phoenix Technologies Ltd., the leader in core systems software products, services and embedded technologies, pioneers open standards and delivers innovative solutions that enable the PC industry’s top system builders and specifiers to differentiate their systems, reduce time-to-market and increase their revenues. The Company’s flagship products – Phoenix SecureCore Technology™ and Embedded BIOS® — are revolutionizing the PC user experience by delivering unprecedented performance, security, reliability, continuity, and ease-of-use. The Company established industry leadership and created the PC clone industry with its original BIOS product in 1983. Every major PC maker uses Phoenix’s products and Phoenix has shipped its firmware in over one billion systems across the globe. Phoenix is headquartered in Milpitas, California with offices worldwide. For more information, visit

Phoenix, Phoenix Technologies, Phoenix SecureCore Technology, Embedded BIOS and the Phoenix Technologies logo are trademarks and/or registered trademarks of Phoenix Technologies Ltd. All other marks are the marks of their respective owners.

About Marlin Equity Partners
Marlin Equity Partners is a global private investment firm with over $2.6 billion of capital under management. The firm is focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs. Marlin invests in businesses across multiple industries where its capital base, industry relationships and extensive network of operational resources significantly strengthens a company's outlook and enhances value. Since its inception, Marlin, through its group of funds and related companies, has successfully completed over 60 acquisitions. The firm is headquartered in Los Angeles, California with an additional office in London. For more information, please visit

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Brian Stein
Phoenix Technologies
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Tanya Restrepo
Phoenix Technologies
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