(PRWEB) October 09, 2013
Lenox Hill Hospital, part of the North Shore-LIJ Health System, and The Madison Square Garden Company announced today a new, multi-year marketing partnership designating Lenox Hill Hospital as the exclusive Official Hospital of the New York Rangers and an Official Partner of Madison Square Garden.
The deal will provide Lenox Hill with valuable brand exposure across multiple platforms, including inside Madison Square Garden Arena, online on BlueshirtsUnited.com and on television on MSG Network.
“This sponsorship gives Lenox Hill Hospital and our health system great exposure throughout the metropolitan area,” said Michael Dowling, president and chief executive officer of North Shore-LIJ, which includes the internationally recognized Lenox Hill Hospital and the Manhattan Eye, Ear & Throat Hospital, as well as a new Center for Comprehensive Care scheduled to open next year on the former campus of St. Vincent’s Hospital in Greenwich Village. “We are thrilled to be partnered with one of the city’s premier sports franchises and a great entertainment venue like Madison Square Garden.”
“Lenox Hill Hospital is a historic, New York brand, just like Madison Square Garden, and we are proud to add them to the lineup of industry leading companies that we count as marketing partners,” said Ryan O’Hara, president of content distribution and sales, The Madison Square Garden Company. “This partnership combines our world-class venues, iconic sports teams and award-winning television networks in a customized marketing platform that provides Lenox Hill with unique brand exposure in New York that only MSG could provide.”
As part of the partnership, Lenox Hill will be highlighted on static and digital signage in Madison Square Garden during Rangers games, including a branded dasherboard, home bench and penalty box signage and a feature on GardenVision, the center-hung scoreboard. The hospital will also be the presenting partner of the Rangers Club Seat section as well as the exclusive North and South Concierge entrances to the building and two guest services locations in the Arena, a perfect pairing for a brand known for best in class service.
On top of recognition inside The Garden, Lenox Hill’s designation as the Official Hospital of the Rangers will be promoted on the team’s television broadcasts on MSG Network as well as during the network’s weekly comprehensive hockey show, “Hockey Night Live,” which airs Saturday nights during the NHL season. In addition, Lenox Hill will get a boost online, entitling the new “All-Access” section of BlueshirtsUnited.com, which will provide fans behind-the-scenes content on the team.
About North Shore-LIJ Health System
One of the nation’s largest health care systems, North Shore-LIJ delivers world-class clinical care throughout the New York metropolitan area, pioneering research at The Feinstein Institute for Medical Research and a visionary approach to medical education highlighted by the Hofstra North Shore-LIJ School of Medicine. North Shore-LIJ cares for people at every stage of life at 16 hospitals and nearly 400 outpatient physician practices throughout the region. North Shore-LIJ’s owned hospitals and long-term care facilities house more than 6,000 beds, employ more than 10,000 nurses and have affiliations with more than 9,400 physicians. With a workforce of more than 46,000, North Shore-LIJ is the largest employer on Long Island and the third-largest private employer in New York City. For more information, go to http://www.northshorelij.com.
About The Madison Square Garden Company
The Madison Square Garden Company is a fully-integrated sports, media and entertainment business. The Company is comprised of three business segments: MSG Sports, MSG Media and MSG Entertainment, which are strategically aligned to work together to drive the Company's overall business, which is built on a foundation of iconic venues and compelling content that the company creates, produces, presents and/or distributes through its programming networks and other media assets. MSG Sports owns and operates the following sports franchises: the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), and the Hartford Wolf Pack (AHL). MSG Sports also features the presentation of a wide variety of live sporting events including professional boxing, college basketball, bull riding and tennis. MSG Media is a leader in production and content development for multiple distribution platforms, including content originating from the Company’s venues. MSG Media’s television networks consist of regional sports networks, MSG Network and MSG+, collectively referred to as MSG Networks; and Fuse, a national television network dedicated to music. MSG Networks also include high-definition channels, MSG HD and MSG+ HD, and Fuse includes its high-definition channel, Fuse HD. MSG Entertainment is one of the country's leaders in live entertainment. MSG Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Rockettes. MSG Entertainment also presents or hosts other live entertainment events such as concerts, family shows and special events in the Company’s diverse collection of venues. These venues consist of Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, the Beacon Theatre, the Forum in Inglewood, CA, The Chicago Theatre, and the Wang Theatre in Boston, MA. More information is available at http://www.themadisonsquaregardencompany.com.