Hooked Up Shapewear is a breakthrough garment that eliminates the gap between a woman’s bra and the top of the shaping panty; and because of the unique patent pending hooking system, it can’t roll down. - Ellen Lewis, LIngerieBriefs
New York (PRWEB) October 09, 2013
"HookedUp™ Shapewear is a new patent-pending intimate apparel solution that hooks to a woman's bra eliminating rolling down shapewear and the aggravating back fat, muffin top, and discomfort that rolling shapewear causes." That, according to the product’s designer, Tara Cavosie (who also designed the groundbreaking backless strapless bra), is what makes HookedUp Shapewear so unique. The new Shapewear is now available on its website, http://www.HookedUpShapewear.com.
"I created HookedUp Shapewear because I needed a shapewear solution that didn’t exist--something that smoothed my body without rolling down the second I moved," said Cavosie. "Something that I could wear with any bra I own (unlike a bodysuit) and without extra straps or annoying layers. Finding a solution for me just meant that other women could benefit too, and they are!"
What's the secret? "My design eliminates the space between a woman's bra and her shapewear so skin is never exposed," said Cavosie. "I combined that with an innovative hooking system which connects the shapewear to a woman's bra so it simply can't roll down."
National TV Fashion Correspondent and Best Selling Author of The Bra Book, Jené Luciani, used one word to describe HookedUp Shapewear: "Brilliant!"
HookedUp Shapewear is available in black and nude, as a high waist shaping panty, mid-thigh, or slip. To fit with Cavosie's belief in "real solutions for real women," she insisted the shapewear be manufactured in sizes Small to 3X and she even used a size 12 model for her product photos and videos.
Cavosie created two videos (with more to come soon!), all explaining how and why HookedUp Shapewear works so well. The videos can be seen on the new website: http://www.hookedupshapewear.com/videos/.