Dynamic Duo: Easypurl and Experiture Personalized Marketing Front and Center at DMA2013 Conference

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This year, Easypurl is introducing Experiture, a new, innovative marketing platform, at the 2013 Direct Marketing Association Conference (DMA2013) in Chicago, IL. For the first time, marketers will have the chance to explore real-life examples of personalized marketing interactions.

Experiture's Advanced List Segmentation System - CRM Managment

Experiture's Advanced List Segmentation Sytem

Experiture was conceived to address the challenges faced by marketers when attempting to engage their customers and prospects in today’s multichannel world.

After announcing the launch of Experiture in late September this year, Easypurl is excited to present the power of Experiture’s Cross-Channel Engagement Marketing Automation Platform at the DMA2013 Conference. This year, the conference promises more of the industry’s brightest stars than ever before with new ideas, innovations and case studies presented by over 200 global marketing leaders -- Experiture is front and center with the world’s first Cross-Channel Engagement Marketing Automation Platform.

"Experiture was conceived to address the challenges faced by marketers when attempting to engage their customers and prospects in today’s multichannel world," says Experiture co-founder Tej Kohli. "As marketers ourselves, we found that despite having a myriad of marketing platforms to choose from, it remained too difficult to tie together cohesive marketing programs and strategies that engage targets across multiple touch points and channels."

Building on the success of Easypurl, Experiture encapsulates a world of cross-channel marketing, campaign management, personalization and analytics tools in a single, easy-to-use platform, which marketers can experiment with on October 12-17th at the DMA Conference. Besides hands-on fun, marketers will get the chance to walk away with a bevy of prizes including Engagement Marketing Kits and iPad Minis.

About Experiture:
Experiture is the world’s first and only Cross-Channel Engagement Marketing Automation Platform, redesigning marketing in the context of 1:1 customer engagement, founded in 2013. Learn more at http://www.experiture.com.

About Easypurl:
Easypurl is the leading provider of integrated multichannel-marketing solutions and services to the marketing service provider industry. Since 2006, it has helped facilitate over 50,000 campaigns for clients including Radio Shack, Disney, Sprint and Cigna using personalized URLS (PURLs), QR codes, dynamic landing pages, marketing automation and more. Learn more at http://www.easypurl.com.

About Indros Group:
Incorporated in 2002, Indros Group invests in and creates companies that focus on innovative software solutions in the integrated marketing space. Based in New York City, Indros Group’s core mission is to build the marketing technologies of tomorrow. Learn more at http://www.indrosgroup.com.

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Chelsey Pletts
INDROS Group
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