lettrs Emerges as a New Social Network for Letter Writing, Upgrades its iPhone App and Expands to 171 Countries in 9 months

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Mobile usage of lettrs grows rapidly, representing 52% of all lettrs correspondence; updated version includes ability to create personal PO Boxes, add social PenPals

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“It seems we’ve tapped into a deep desire among many to put more thought behind their words in an era of quick-hit transmissions and too many disposable communication choices.

Mobile technology platform lettrs (lettrs), which enables cloud-based delivery of more meaningful personal correspondence, has evolved into a new social network for letter writing. The addition of new social features like PO Boxes brings back what was special about letters in the past and adapts them to a mobile and social world.

Since its launch earlier this year, lettrs has grown at a phenomenal rate, with usage expanding from 20 countries in April to 171 today. Via its cloud delivery system of PO Boxes and PenPals, the number of lettrs delivered has grown exponentially, with unique lettrs views in excess of one million.    

Mobile usage is growing rapidly with a “phone-to-phone” letter delivery innovation. In September, iPhone-originated lettrs represented 52% of all lettrs correspondence, with a mix of both postal delivery and digital delivery options being selected.

Those attending the Inc. 500 conference, to be held Oct. 10-12 in Washington, D.C., can send postal letters for free from their iPhone by entering the promotion code “Inc” on the “Good” option of paper post delivery. lettrs co-founder and CEO Drew Bartkiewicz, a West Point graduate and Gulf War veteran, has been selected as part of an Inc. Military Entrepreneurs Special Delegation at the event.

To support its growth into a social network for letter writers, lettrs has added the following features:

  •     Personal PO Boxes, a breakthrough that allows writers to correspond with friends, contacts and customers even if they don’t have their physical or email addresses. The PO Box serves as a simplified social address for more meaningful communications.
  •     Geo-location stamps, a feature that “location stamps” a letter to show where it originated from, just like post offices do.
  •     PenPals, a return to relationships built around long-form letter writing, where the address book on lettrs becomes the black book for more frequent letter correspondence.
  •     Handwritten letters are also deliverable through the social letter system, allowing letter writing by hand, by dictation on the iPhone, or typed with a lettrs theme.
  •     New “Write Back” function make return letters easier, via the cloud or U.S. Postal Service, now accessible to writers anywhere in the world.

Another new feature is “letterlytics,” which taps the power of big data analytics to show letter-writing trends and provide data on popular open letters. Lettrlytics provides some metadata about letter volumes and PenPal statistics that help identify patterns, the quality of letter writing and possible correspondents. The new version of the app, including all the new features, is available now for free in the iTunes store.

“We’ve been humbled by how rapidly and enthusiastically the lettrs movement has picked up steam and been adopted across the globe, and continues to do so,” said Bartkiewicz. “It seems we’ve tapped into a deep desire among many to put more thought behind their words in an era of quick-hit transmissions and too many disposable communication choices. We hope that new features like our PO Box, PenPals and lettrlytics, will give letter writing its due in a digital age. A letter represents the universal desire to move beyond the shallows of too many disposable communications, to mark our words and actually think about what we write.”

About lettrs
lettrs is the correspondence cloud that powers mobile, social, cloud and postal letter experiences. Needing only the PO Box of an individual (such as an email address, Facebook profile or physical address), a person can deliver and experience a letter anywhere in the world, all from an Internet browser or the lettrs iPhone app. lettrs is a meaningful communications platform for education, publishing, consumer brands and anyone who loves to write letters. For more information, visit lettrs.com.

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Wendy Marx
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