CMI/Compas Appoints Robert Kadar as Senior VP, Customer Development

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CMI/Compas has appointed strategic customer development expert Robert Kadar as Senior VP, Customer Development.

CMI/Compas has appointed strategic customer development expert Robert Kadar as Senior VP, Customer Development. In this role, Kadar is responsible for providing strategic vision to the CMI/Compas Customer Development teams’ strategy, customer penetration, and account growth.

“I’m thrilled to be joining the highly respected CMI/Compas team. The proven and cutting-edge media, data and research solutions that CMI/Compas brings to our pharma colleagues is second to none in the industry. And the new solutions we are developing prove that CMI/Compas is constantly innovating to meet the ever-changing needs of our Life Sciences customers,” says Kadar. “I’m very much looking forward to hitting the ground running!”

Kadar starts with CMI/Compas by deep diving into strategic planning efforts around the Digital Pharma East conference on October 15th – 18th. Primarily, Kadar is responsible for establishing sales strategy, team focus, and targets to meet company objectives. He will work with multiple teams across the CMI/Compas agency to ensure the best possible services and effective communications to customers.

“Robert brings with him vast media, sales and management experience, along with a deep understanding of our business and the challenges and opportunities our healthcare clients are facing today,” Dr. Susan Dorfman, Chief Marketing & Innovation Officer, CMI/Compas. “We are excited to leverage his knowhow and strategic thinking to deliver greater value and opportunity to the industry – ultimately helping them move their promotional needle by using our multi-channel broad and targeted outreach while doing so at the best possible price.”

Robert comes to CMI/Compas with a deep level of experience in customer development and sales. Previously he worked at Klick Health, Physicians Interactive, and Precision Health Media.

About CMI/Compas
Well-known as a media planning and buying organization for healthcare clients, sister agencies Communications Media, Inc. (CMI) and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Media, Innovation, Customer Insights, Technology, and Buying. CMI/Compas is laser-focused on helping clients move the promotional needle. CMI/Compas has offices in Philadelphia; King of Prussia, PA; Pennsauken, NJ; and New York. The family of companies is actively recruiting for healthcare marketing jobs via

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