San Francisco, CA (PRWEB) October 09, 2013
isocket, the leading programmatic direct platform, today announced the appointment of Richard Jalichandra as CEO, effective immediately. Jalichandra is a seasoned Internet veteran, who brings more than 20 years of Internet and media experience to his new position at isocket. Founding CEO John Ramey will stay on as Chairman of the Board.
“I founded isocket because I believed that the direct ad sales process could be greatly enhanced with automation,” said Ramey. “We’ve built a scalable foundation to totally change the way the premium inventory is bought and sold, and now is the perfect time to bring in a proven media executive like Richard to take programmatic direct to the next level.”
Programmatic direct refers to technology that automates direct, straight-to-publisher, guaranteed display campaigns that have traditionally required a long and manual process. Programmatic direct recently made headlines when the web’s three largest portals, Microsoft, Yahoo, and Aol, announced their intention to lean in to programmatic direct for their direct ad sales.
“I’ve always thought that the market for premium, guaranteed ad inventory needed the same buying and selling efficiencies that real-time bidding brought to remnant,” said Jalichandra. “That time has arrived, and isocket is the leader in programmatic direct. I’m incredibly excited to join one of the best teams in ad tech to continue defining this fast-growing segment.”
isocket was the first programmatic direct platform in the world, and boasts the largest catalog of premium publishers. isocket recently announced a new partnership with Microsoft. Other partners include Forbes, Reuters, SPIN, and Gawker Media.
“We have a history of investing in successful ad tech companies like AdMeld, Triggit and Lijit,” said Seth Levine, board member and Managing Director at Foundry Group. “We’re incredibly bullish on isocket’s future, and Richard has the ideal skill set and experience to realize that future.”
Jalichandra has extensive experience in digital media and programmatic technology. He is Chairman of the board for Technorati Media, a programmatic platform focused on real-time optimization, where he previously served as CEO. He was also CEO at MapMyFitness, and has held senior leadership and advisory roles at Exponential Interactive, Fox Interactive, IGN Entertainment, Weather Underground, MyYearbook.com and Lycos.
isocket is a technology platform purpose-built to simplify direct ad sales. The first and largest programmatic direct platform in the world, isocket automates the manual, arduous process of buying and selling premium display ads directly. We help publisher sales teams focus on strategy, and we make it easier for agencies and brands to buy well-defined, high-impact inventory directly from top publishers, while eliminating many of the errors that plague the manual sales process. Learn more at http://www.isocket.com.