Newly Released from Jossey-Bass "The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas"

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In his new book, David Burkus writes about how to get past the most common myths about creativity to design truly innovative strategies.

The Myths of Creativity

The Myths of Creativity cover

Creativity tends to be thought of in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when jobs challenge one to be creative on demand, one must develop novel, useful ideas that will keep organizations competitive.

The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs.

•Answers questions such as: What causes one to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them?

  • Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth
  • Written by David Burkus, founder of popular leadership blog LDRLB (pronounced “leader lab”).

For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.

Premise of the Myths:

The Eureka Myth: Creative insight is typically a slow hunch, not sudden spark

The Breed Myth: Creativity is not a trait that only certain individuals hold.

The Originality: Myth Creative ideas are actually new combinations of older ideas.

The Expert Myth: Creative insight is often generated by outsiders, not experts.

The Incentive Myth: Extrinsic motivators do little to enhance creativity.

The Lone Creator Myth: Creativity is not the product of loosely connected individuals.

The Brainstorming Myth: Creativity requires more than the rapid generation of ideas.

The Cohesive Myth: Cohesive, “feel good” cultures are not optimal for creativity.

The Constraints Myth: Creative insight often requires constraints.

The Mousetrap Myth: Creative ideas are rarely celebrated at first.

David Burkus is assistant professor of management at the College of Business at Oral Roberts University, where he teaches courses on creativity, innovation, entrepreneurship, and organizational behavior. He is the founder and editor of LDRLB, an online publication that shares insights from research on leadership, innovation, and strategy. David is a fellow of the Royal Society for the Arts and was named an “Expert-in-Residence” by Creative Oklahoma. He is an advisor to several start-ups, and serves as Chief Strategy Officer of Vast Learning Systems, a web-based creativity learning and assessment company.

His work on leadership, creativity, and innovation has been published in numerous scholarly journals and practitioner publications. He is also a contributing writer for 99U and the Creativity Post. As a presenter, he has spoken on leadership and innovation to a diverse set of audiences, from entrepreneurs to Fortune 500 companies to the United States Naval Academy and Naval Postgraduate School.

David is a graduate of Oral Roberts University and holds a master of arts in organizational dynamics from the University of Oklahoma. He also holds a doctorate of strategic leadership from Regent University. David lives outside Tulsa, Oklahoma, with his wife and son.

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