SelfLube Wants Customers to Know the Difference Between the SelfLube Brand and Other Components with a Similar Sounding Name

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SelfLube products are made of solid aluminum bronze and are available with or without self-lubricating graphite

It's kind of flattering in a way, but it's a problem for our customers because lately a lot of imitators have been attempting to pass off products of uncertain origin and quality as genuine SelfLube.

Coopersville, Michigan (PRWEB) October 10, 2013

"What's in a brand name? It's always a fair question to ask. The answer happens to be quite a bit if you are a buyer of precision mold and die components for time critical projects," says SelfLube Owner Phil Allor.

Over the years SelfLube has worked hard to establish the name "SelfLube" as a trusted brand for precision components used in the mold and die industry. When you buy components with the SelfLube brand name, you're getting the genuine article - a product manufactured by SelfLube, the leading U.S. manufacturer of mold and die components. The company is a growing successful company with a reputation for exceptional quality and customer service. You can be pretty sure that this reputation is well deserved because it has been independently verified by 5 straight zero non-compliance ISO 9000 audits.

But, when a company is successful it gets imitators. "It's kind of flattering in a way, but it's a problem for our customers because lately a lot of imitators have been attempting to pass off products of uncertain origin and quality as genuine SelfLube, explains SelfLube Marketing Specialist Jordan Fifelski.

"There has been a number of occasions in which customers have been led to believe they are buying a genuine SelfLube product when in fact they are not," Explains SelfLube Sales Representative Jena Dykstra. "When there is a problem there is nothing I can do. It may look like SelfLube and it may be passed off as SelfLube, but in reality it is an imitation of dubious quality being passed off as the real thing. When this happens about the only thing I can say is you should of bought SelfLube."

So here are some tips for making sure that what you are buying is genuine SelfLube:

• Order directly from SelfLube
• If ordering from a distributor, insist that the product be manufactured by SelfLube
• Specify SelfLube part numbers, which are available on the SelfLube website (http://www.selflube.com)
• Check the package. It should be sealed with SelfLube tape

SelfLube is the leading U.S. manufacturer of precision components used in molds, dies and special machines and supplies build shops throughout North America. Its product line of some 8,000 standard part numbers includes wear strips, wear plates, bushings, gibs parting line locks, lifter slides and related items. SelfLube's full product line can be viewed online along with cad models of each part number.

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