Quarterly Meeting Auspicious for Boost Affiliates

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Software development company Boost Software™ held its quarterly meeting in Boston during the last days of September. A week later, it announced changes stemming from the meeting on the Boost Affiliates blog.

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The Facebook ad campaign is not intended to make sales for the company. Instead, it is there to make sales easier for affiliates. The campaign targets the most likely Boost Software customers by demographic and familiarizes them with the trusted brand.

Boost Software™ held its quarterly meeting in Boston on September 25-27, the company announced Monday on its affiliate blog. While the changes and discussions stemming from the meeting affect PC HealthBoost™ consumers as well as affiliates, the announcement was first made on the affiliate blog because of its implications for affiliates.

What exactly are those implications? Several decisions were made regarding branding and publicity. In addition, one upcoming event, formerly kept secret, was “let out of the bag.” It's a secret that is directly pertinent to all active Boost Affiliates.

One item that was discussed early on was an addition to the company's online branding campaign for PC HealthBoost. Boost Software Director of Public Relations Erin Walsh came up with the plan, which utilizes the Facebook ad system, and finally put it into motion Friday, October 3.

The Facebook ad campaign is not intended to make sales for the company. Instead, it is there to make sales easier for affiliates. The campaign targets the most likely Boost Software customers by demographic and familiarizes them with the trusted brand.

The campaign also invites customers to like the company's Facebook page. Affiliates may have their sites featured on the page by contacting PR Directer Erin Walsh at the email address below.

In addition, the Boost Software core team decided to expand its media reach in other ways. The company has been keeping news agencies and other online media sources abreast of developments with the company and its flagship software, PC HealthBoost, for quite some time. That publicity campaign only intensified once the product was released on ClickBank as an offer that any software affiliate could promote.

The Boost Software decided to step up the company's offline efforts to mainstream newspapers and magazines, as well as specialty consumer magazines, to gain local and national media presence for PC Health Boost. This is expected to increase brand familiarity and trust, which is expected to have a major positive impact on sales across the board.

Finally, the heads of Boost Software opened up about the next major development for the company and its affiliates—namely, the release of PC HealthBoost™ 3.0.

The updated version of the software will add both functionality and selling points. These new points will include a feature that increases Internet browsing privacy and overall PC performance. (The feature makes it easy to erase temporary Internet files and other files that are no longer in use.)

The software will also feature faster performance and an enhanced graphical user interface. These are expected to cut down even further on PC HealthBoost's already-low refund rate: about 3% in an industry where 10% is the average.

PC HealthBoost spent two years in development while Boost Software owners Peter Dunbar and Amit Mehta poured over half a million dollars into its development. Affiliates interested in appearing on the product's Facebook can contact Director of Public Relations Erin Walsh at erin(at)boostsoftware(dot)com. Those unfamiliar with the product may visit http://pchealthboost.com to learn more.

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Erin Walsh
Boost Software
+1 (617) 444-9381
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