Capital One CMO Peter Horst to Keynote Caples Reveal 2013

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As honorary chair of judges for the 36th annual Caples awards, Horst will share insight on courageous marketing.

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Direct Marketing News has announced that Capital One CMO Peter Horst will Keynote Caples Reveal 2013.

The Caples awards celebrates bold creative solutions to tough marketing problems. Fifty top creative executives converge to judge entries of data-driven creative marketing work across more than 25 categories. The categories are constantly revised and updated to keep up with the pace of the ultra-dynamic marketing industry, and now include content marketing, apps, and microsites.

With hundreds of entries from across the globe, and 50 top creative directors from around the world judging those entries, Caples truly is an international celebration of our industry’s best creative executions to marketing challenges. The awards program’s international character is reflected both in the diverse makeup of the judging panel, and in the campaigns that compete for the coveted awards, sent in by agencies hailing from the United States, Austria, Belgium, Germany, Spain, New Zealand, England, and more.

Guests of the Caples Reveal—to be held at the Metropolitan Pavilion on Thursday, November 14, 2013 beginning at 6pm—mingle with these creative directors, plus marketers and industry contacts who all come together to network, learn, absorb the creative atmosphere, and check out the winning submissions from every corner of the planet. They’ll enjoy cocktails and great food, and of course, a lively awards ceremony—during which they’ll hear from numerous industry luminaries, including honorary chair of judges, Capital One CMO Peter Horst. Horst will share insight on what it takes to create marketing courageous enough to captivate today’s distracted, multichannel customers.

“To be creative means to really think broadly about the pure art of how you break through, tell a story powerfully, and differentiate yourself, but at the same time solve for all of the business issues and key performance issues that you are trying to drive,” Horst says.

Marketers and agency executives alike who attend Caples Reveal 2013 have a unique opportunity to network with their peers while viewing a gallery-style display of exceptional creative judged by a panel of senior-level creative directors from across the globe. Tickets are available now at caples.org.

For more information, contact Nicole Marshall at nicole.marshall(at)dmnews(dot)com, (646) 638-6059, or visit caples.org.

For sponsorship information, contact Greg Zalka: greg.zalka(at)dmnews(dot)com or (646) 638-6027.

About Caples Awards. Founded in 1978, in honor of renowned copywriter Andy Caples, the Caples awards continues to celebrate the boldest, most creative marketing strategies from agencies all across the globe. It is owned and operated by Direct Marketing News, a Haymarket Media brand.

About Direct Marketing News. Direct Marketing News is the leading publication in all things marketing, and is the go-to resource for marketers seeking to keep on top of the latest industry news, hottest strategies across multiple channels, and best tactics to propel campaign ROI. DMN’s audience is an audited based of more than 150,000 senior-level marketing professionals.

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Ginger Conlon
Direct Marketing News
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