Daily Deal Veterans Migrating Into the Next Hot Spot in Digital Marketing
TORONTO and Sarasota, FL (PRWEB) October 09, 2013 -- MobileBits Corp., (OTCQB: MBIT), provider of Samy™, a leading mobile marketing and engagement network, today announced it is growing its Samy sales, marketing and merchant support teams based in its new Toronto offices.
Samy is a mobile consumer engagement platform, or ‘mobile mall’, which enables merchants of any size to more easily reach customers on the go. It has experienced 830% subscriber growth in Canada in the past five months and currently counts major retail clients Mucho Burrito, Global Pet Foods, 241 Pizza and many others as participating merchants.
“With early successes of the daily deal products from Groupon, Living Social and Wag Jag, the marketplace has adapted quickly to the reality that consumers are looking for incentives and discounts,” said Walter Kostiuk, CEO of MobileBits. “However, the eventual conclusion for most merchants is that they have been giving up too much control to deal sites and ultimately aren’t seeing the long term value. They are looking for what’s next. That’s good news for us on many fronts, and has given us a tremendous talent pool from which to draw on our own growth plan."
The daily deal industry has seen its struggles as demonstrated by large companies like Facebook who terminated its daily deal program and Yelp who scaled theirs back. But retailers are now more aggressive than ever in finding ways to easily connect with and incentivize their customers. And as the mobile channel surpasses the desktop web-based audience, it has become the primary focus of retailer’s attention.
Samy moves the marketplace into a very different opportunity – one where the retailer is 100% in charge of their own marketing campaigns. Samy provides merchants with online tools to create branded storefronts visible in the Samy app network. Merchants are able to self-publish exclusive, real time offers versus having to go through third parties who take significant portions of their revenue. This change is very attractive to marketers and appreciated by professionals who have been working in this space.
“Understanding the life cycle of digital marketing technologies and their improvements is very important,” said Kent Kirschner, Vice President of Global Business Development. “We’re hiring veterans from the daily deal industry who are clear on the evolution of this space and excited about the incredible performance and customer satisfaction we are seeing with Samy.”
The Samy sales team continues to add new local businesses each week in the Greater Toronto Area (GTA). To learn more visit http://www.samy.com.
About MobileBits Corporation
MobileBits, provider of SAMY, the fast growing 'Mobile Mall' that provides any merchant, retailer or brand with an out-of-the box, ready to deploy, mobile commerce platform to connect with consumers in their local area and help increase sales in the physical store. The solution provides business a complete set of tools to connect with, create and manage mobile campaigns, deals, offers, commerce, loyalty and rewards to a subscribed mobile consumer. For more information, visit http://www.mobilebits.com or http://www.samy.com.
Forward-Looking Safe Harbor Statement: This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. By their nature, forward-looking statements and forecasts involve risks and uncertainties because they relate to events and depend on circumstances that will occur in the near future. There are a number of factors that could cause actual results and developments to differ materially from forecasted results. These risks and uncertainties include our ability to: attract end users; attract advertisers; our ability to successfully implement our current long-term growth strategy; as well as product demand, market competition, fluctuations in advertising payouts, delays in website & application development, technical issues beyond our control, reliance on the various platforms that we build applications on, and risks inherent in our operations. For a discussion of these risks and uncertainties, please see our filings with the Securities and Exchange Commission. Our public filings with the SEC are available from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov.
Andrea Kostiuk, MobileBits Corporation, http://www.samy.net, 941.584.6571, [email protected]
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