Houston, TX (PRWEB) October 10, 2013
PlayCore, a leading designer, manufacturer, and marketer of a broad range of play and recreation products, and Life Floor, makers of slip resistant, soft tiles for wet areas, are pleased to announce their strategic partnership today during the National Recreation and Park Association (NRPA) Congress and Expo. This partnership will help further the adoption of Life Floor, while expanding PlayCore’s commercial recreation surfacing offering.
Life Floor is a slip-resistant, soft tile designed for barefoot traffic in wet areas. Life Floor can be installed indoors, outdoors, and even for underwater use. Life Floor is made from EVAtrax, a revolutionary foam-rubber formulated for durability and impact absorption. Life Floor can be manufactured in custom colors and textures, and can be installed with custom inlay designs, making it perfect for play surfaces and theming. Its application has proven successful in water parks, poolside, and many other areas within the recreation market.
Life Floor products will be distributed by PlayCore through Robertson Recreational Surfaces, makers of TotTurf; GTImpax; SurfaceMax; and SurfaceSure. Life Floor will be prominently displayed in the NRPA expo hall in Robertson’s booth #813.
“We are excited about the addition of Life Floor to our surfacing companies’ suite of products as well as the opportunity to better serve our customers through this strategic partnership. This expansion of our commitment to specialized, high performing surfacing is an important new opportunity for PlayCore and supports our mission of building communities through play,” noted Bob Farnsworth, President and CEO of PlayCore.
Jonathan Keller, CEO of Life Floor added, "We are excited about partnering with PlayCore, a company with a strong track record and industry presence. In looking for a partner to expand our service to Life Floor customers with a high quality local presence, PlayCore rose to the top on the strength of their brand, mission and national presence."
PlayCore helps build stronger communities around the world by advancing play through research, education, and partnerships. The company infuses this learning into its complete family of brands. PlayCore combines best in class planning and education programs with the most comprehensive array of recreation products available to create play solutions that match the unique needs of each community they serve. Learn more at http://www.playcore.com.