AppDetex Launches to Protect Brands in the Mobile App Space

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Brand protection veterans Faisal Shah, founder of MarkMonitor and Chris Bura, founder of team up to apply their expertise to the next brand battlefield – mobile.

AppDetex announced its official launch into the brand protection space for mobile apps. The company provides search, monitoring, and enforcement services to large brand-holders to combat the ever-growing infringements and fraud in the app space.

According to research firm Gartner, annual mobile app downloads are expected to reach 102 billion and global app revenues are expected to reach $26 billion in 2013. Apps not only present brand holders with powerful new ways to engage consumers and service their customers, they have spawned complete new revenue models. However with explosive growth comes a litany of risks. Apps are regularly published containing third party brand content ranging from text and imagery to video and audio. From malware to traffic diversion, rogue apps can siphon traffic, confuse consumers, and erode trust from legitimate brand holders.

The brand protection solution offered by AppDetex protects businesses and their customers from these and other threats that result from rogue apps. Its suite of services includes the most sophisticated app store search functionality in the industry; a proprietary ranking system that rates infringements by analyzing both in-store and off store content associated with an app; nightly monitoring to detect new apps using a specific brand; alerts for changes in an app’s store data; and a robust case-management system with auto cease and desist and full take-down control. All services provide the flexibility of self-service from the client or a managed services approach with complete visibility for the client.

Founded in 2011 by online brand protection veterans Faisal Shah, founder of MarkMonitor and Chris Bura, founder of, the duo brings a rich legacy of experience protecting some of the world’s most recognizable brands. “The mobile app space is the latest frontier where brand holders will experience costly risks. Just as the rise of the Internet re-wrote the brand protection landscape of the last decade, today, mobile apps present a sea change in online behavior bringing with it all the risks of the Internet plus challenges associated with installed software,” states Chris Bura, co-founder. “The number of mobile apps added on a daily basis to the primary app stores is staggering,” adds Faisal Shah, “Apple and Google Play have over 800,000 apps each. These two stores add the equivalent of 1,600 unique apps a day. It could be a full-time job just monitoring the mobile app space. Our platform condenses this sea of information into digestible reports and actionable events that customers can then respond to, protecting their reputation and revenue in the space.”

About AppDetex
AppDetex, the leader in mobile app brand protection, offers a full suite of services to protect brands in the mobile app space. Through industry leading search and discovery, nightly monitoring, robust case management and effective enforcement, AppDetex can reduce consumer confusion, brand dilution and instances of fraud on behalf of businesses.

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Krissa Wrigley
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