82% feel the Xbox One is too expensive at the $499 starting price point.
(PRWEB) October 09, 2013
BluePromoCode.com, a leading marketplace for coupons and deals, today announced the results of a newly commissioned Trend Report on the demand and shopping behavior for game consoles this holiday season. The study was sent nationally to adults aged 18-45 and asked specific questions about their gaming and purchase habits.
Key findings include:
- Consumers are 40% more interested in buying the Playstation4 than the Xbox One.
- 82% feel the Xbox One is too expensive at the $499 starting price point.
- Selection of games (30%) and affordability (29%) are the most important features when shopping for a gaming system.
- 72% look for online coupons before buying a game system.
- Of those that shop online, 42% believe the price will be cheaper than from a retail store.
This Trend Report showed the Playstation 4 has stronger buyer interest from consumers than the Xbox One with price point being a major point of contention ($499 for the Xbox One). But there were major differences in men and women’s preferences as women were far more interested in purchasing the Wii U among new game consoles and men’s top choice was the Playstation4. Men also play games much more, with 60% reported spending more than 1 hour per week playing games while it was only 37% for women.
"Leading game consoles comes with a high-end price tag," says Michael Quoc, Founder and CEO of BluePromoCode.com. "We strive to secure the best online coupons available for our users to allow them to buy the consoles they love at the lowest price possible."
The report also lists respondent’s favorite game consoles of all time and more shopping habits. Complete details on the study and more can be found at reports.bluepromocode.com and for coupon codes at leading game retailers such as Best Buy, Gamefly, and Gamestop visit bluepromocode.com
BluePromoCode, based in Los Angeles, is a leading coupon search engine used by millions of consumers to help them save the most money on their purchases. The website partners with 12,000 retailers to bring over 100,000 coupons to its users and its editors hand-check coupon codes to ensure the highest quality ones rise to the top. BluePromoCode also offers personalized emails so members can receive the best deals for the brands they love directly in their inbox. Learn more at bluepromocode.com.
In October 2013, Zipfworks commissioned a study to analyze consumer trends and shopping behavior for video games. Zipfworks surveyed 100 U.S.-based adults aged 18-45 for a study with SurveyMonkey. Questions were randomized and related to their specific spending and shopping habits for video games. Participants were provided non-cash incentives for their participation.
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