Offerpop Launches Facebook Poll App for Brands

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“Like to Vote” Feature Takes Advantage of Facebook’s New Promotion Guidelines

“The Poll app helps marketers improve the reach of their campaigns by creating viral stories, resulting in bigger social and email audiences.”

Offerpop, the most widely used social marketing platform, today announced the release of its Poll app, the latest in Offerpop's suite of social marketing campaign apps. Poll allows marketers to launch mobile-ready Poll campaigns on Facebook that engage consumers, amplify word-of-mouth, and capture rich data about their fans to inform their cross-channel marketing campaigns.

Fans can participate in Polls by liking their selection – a feature that takes advantage of Facebook’s recent change to their promotion guidelines. When Facebook users Like their selections, they create news feed stories in their timelines and their friends’ news feeds, with a link back to the campaign, driving campaign virality. Brands can promote Polls anywhere – website, digital ads, in stores, and TV – extending the reach of traditional advertising programs.

“The Poll app is part of Offerpop’s mission to leverage Facebook’s newest guidelines and features, enabling brands to run results-driven social campaigns,” said Prakash Mishra, CTO and co-founder of Offerpop. “The Poll app helps marketers improve the reach of their campaigns by creating viral stories, resulting in bigger social and email audiences.”

Marketers can set up a Poll in minutes using Offerpop’s one-page campaign builder. They can enable options like fan-gating with a single click, so that participants must like the page to vote. Brands can also add custom forms to capture valuable data about campaign participants after they make their selections, like email addresses and opt-ins for future communications. Fans can also opt to comment after they’ve made their selections, driving even more participation.

"Polling our customers via Offerpop's platform helps grow word of mouth, build engagement, and impact downstream metrics," said Erica Young, Ecommerce Marketing Manager at Ashley Stewart. "We're excited about the ability of like-based voting to drive campaign virality."

As soon as brands publish a campaign, Poll launches a real-time report and begins tracking program metrics such as unique visitors and fan growth. Users can export user data into Excel with just one click. Plus, polling fan bases helps brands crowdsource marketing and product decisions and get valuable user data about their audience’s opinions and interests.

About Offerpop

Offerpop is a powerful, easy-to-use social marketing platform. Marketers across the globe use Offerpop to run social marketing campaigns across Facebook, Twitter, Instagram, mobile devices and websites, and access rich data about their fans and consumers. From small businesses to marketing agencies to top brands like Amazon, Unilever, and Viacom, companies use Offerpop to grow their audiences, generate word of mouth, and grow their businesses. Offerpop is a Facebook Preferred Marketing Developer, qualified by the PMD program in Apps. Offerpop is a Twitter Certified Product. Learn more at http://www.offerpop.com.

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Krystal Tingle
The Abbi Agency
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Mairead Ridge
Offerpop
(646) 435-0555
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