DoublePositive Participating in Mobile Monetization Webinar

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DoublePositive’s JT Benton will join RingRevenue and LendingTree for a free webinar. The trio of mobile experts will discuss the move to a more customer-centric, mobile world.

DoublePositive, a performance-based online marketing company, announces JT Benton, VP Mobile Marketing, will participate in a webinar on October 10 at 2pm ET.

RingRevenue is hosting the event titled “Monetizing Mobile: The Power of Talk in a Multichannel World.” Eric Holmen, RingRevenue’s CMO, and Bruce Cook, SVP Business Development at LendingTree, round out the panel of mobile experts.

Topics will include: The role of mobile in a multi-channel world; the reality behind mobile business models; and how to use the power of talk to monetize mobile. The experts will also provide insight into what holds marketers back from properly investing in mobile?

Interested parties can sign-up for the webinar at

Benton’s team at DoublePositive is responsible for the scalable alignment of advertisers, publishers and consumers in a mobile environment. This work leads to the company’s delivery of over 500,000 consumer initiated mobile inquiries each month. Benton’s focus on mobile marketing as a new-growth solution and full-funnel approach to direct response mobile marketing sets him apart as a thought leader in the digital marketing community.

About DoublePositive:
Founded in 2004, DoublePositive has passion for performance-based online marketing. It drives our business and our people. DoublePositive accelerates demand generation and new customer acquisitions for highly visible brands (and their agencies) across verticals. With increasing pressure on advertisers and marketers to prove ROI of marketing investment, we enable our clients to execute campaigns—on the web and mobile web—that drive online actions. Call us for a chat, visit our website, and learn how we optimize the entire online marketing funnel from mobile to display to search to leads/calls to LIVE Hot Transfers.

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Jodi Swartz, VP Marketing
since: 03/2009
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