Ingenuity™ Congratulates Michael Bublé and Wife Lusiana Lopalito on Birth of Son, Noah

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Ingenuity™ swoons over Michael Buble’s paternal attitude towards his new baby boy.

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The Ingenuity Washable Playard with Dream Centre supports sweet parental actions like this.

Ingenuity™ the brand behind the Washable Playard with Dream Centre™, congratulates singer Michael Bublé and his wife Luisana Lopalito on the birth of their first child, Noah. Their son was born on August 27th in Vancouver, Canada. Us Magazine reported that the first-time father “couldn't be happier”.

According to Us Magazine (9.6.13), Bublé sings to his child “all day and all night”.

“The Ingenuity Washable Playard with Dream Centre supports sweet parental actions like this. Whether parents are singing to their children or folding laundry, the playard is a perfect place for play time or sleep time for baby,” said Miles Bohannan, Vice President of Marketing Communications for Kids II®, the parent company of Ingenuity.

Bublé spoke about also being “a master at changing poopy diapers" reported US Magazine.

Parents on “diaper duty” will appreciate the Ingenuity Washable Playard. It comes with an elevated changing station enabling parents to comfortably change their baby. This easily pivots out of the way when not in use. The Playard also features a storage station for diapers and wipes. The Soothing Sounds Center with five melodies and three nature sounds can serve as a fill-in singer when live human voices need to rest.

All fabric surfaces of the Ingenuity Washable Playard are machine washable, making life even easier for parents. They can be completely removed and tossed into the washing machine. Everything unfastens in minutes by way of Velcro tabs at the outside corners and zippers inside, making it easy for the Washable Playard to be clean. Parents can relax a little more knowing that baby’s Playard is free from dirt, germs, food spills, and more.

Bublé is a Canadian vocalist, songwriter and actor. He has won coveted Grammy, American Music Award, and BRIT awards for his easy listening brand of music.

The Ingenuity Washable Playard with Dream Centre is available at Target.

Ingenuity is part of the Kids II brand family. The company designs, markets and distributes more than 400 unique baby and infant products, including products for some of the industry's most well-known brands.

Some of the more well-known Kids II toys include the Baby Einstein Take Along Tunes™, the Bright Starts Bunch-o-Fun™ and Little Taggies™.

About Ingenuity™

Ingenuity designs and develops the industry’s most intuitively-designed gear for babies, with a focus on smart, easy-to-use products that help parents adapt seamlessly to life with a baby. Every design is based on modern styling and technologically-savvy solutions that were designed with parenthood in mind. Ingenuity is part of the Kids II family of brands. Visit http://www.ingenuitybaby.com.

About Kids II®, Inc.

Kids II has been inventing and reinventing baby and infant toys and gear for more than 40 years and has quickly become one of the world’s fastest growing baby product companies. Headquartered in Atlanta, Kids II spans globally with operations in six continents serving customers in more than 70 countries. Driven by innovation, design and a comprehensive brand portfolio, Kids II is the next generation leader of baby and infant products.

Kids II designs, markets and distributes more than 400 unique baby and infant products, selling more than 22.8 million items per year. On average, it launches 125 new products a year. Under its flagship brands, Kids II has produced more than 100 award-winning products.

The brand portfolio strength runs deep under the Kids II umbrella, which includes its signature brands Bright Starts™, Ingenuity™ and Comfort & Harmony™, as well as licenses to design and manufacture products for Disney Baby™, Baby Einstein™, Oball™ and Taggies™.

Kids II’s international affiliate operations are located in Australia, Canada, Europe, China, Hong Kong, Japan, Mexico and South Africa. Visit http://www.kidsii.com.

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Hilary Barfield
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